8 steps to create a successful SEO Content strategy
If you want to create a successful content SEO strategy, you cannot forget any of the following steps:
1. Define tu Target
The first step to creating a successful Content SEO strategy is to identify your Target.
In order to know who your Target is, you will need to define your Buyer Person. That is, make a semi-fictional representation of your ideal client.
This point is key, since knowing everything about your Buyer Persona will allow you to know who your client is, what their needs are, how they behave, etc…
Keep in mind that the more you know about your Buyer Personas, the easier it will be to tailor the content to customers who are really interested in your company.
In addition, knowing who your Target is will help you establish the objectives of your strategy.
On the other hand, when it comes to creating content, you can’t forget about Google either. Since the content also has to be thought and written to occupy the first positions of the search results. So you should know what Google values positively to integrate it into your company’s content.
Therefore, correctly defining all the Buyer Personas in your company will be key to defining your entire content SEO strategy.
2. Identify the keywords
Once you know who your audience is and have defined your goals, you’ll need to do some keyword and search term research.
Doing keyword research or Keywords, consists of thinking about possible keywords related to the topic that your content deals with and that are relevant to positioning your content.
It is important that you keep in mind that search engines give a lot of importance to keywords, so it is advisable to use a good keyword strategy .
Also, keep in mind that it is essential that these are strategically integrated into the content. That is, enter the chosen keywords, main and secondary, within the title, description, body…
But it is not about spamming and repeating the same word constantly.
On the other hand, you must think that users are looking for the content that interests them using search terms. Therefore, if you work on keywords and search terms, you will have a better chance of reaching and attracting customers interested in the content of your company’s website.
Therefore, having your Keywords identified is essential for an efficient and effective Content SEO strategy.
3. Follow a hierarchy
It is important for SEO that when you go to write the content you follow a hierarchy.
The H1, H2, H3 and Title tags are essential to position your website in search engines.
For example, it is important that the H1 tag is used for a display title, that it includes the main Keyword and that it has a length of 60 words.
You can also use different font formats such as underlined or bold that help visually highlight the relevant words in your content.
It is useless to write a text with many words if the user is not able to understand the topic that is being dealt with.
For this reason, it is important that you adapt your content to the language of your customers and that you distribute it with a visual hierarchy during the content so that they can empathize with the message you want to convey.
In summary, following a technical and visual hierarchy will help you to position your website naturally within the search engines. And, it will also help users to continue reading and fully understand what is being talked about.
4. Use internal links
In addition to the previous steps, it is recommended to use internal links to reinforce SEO On page. Since thanks to them you can gain visibility and reach.
On the one hand, it is beneficial for Google, since it helps to track the most current content and keep an order.
But on the other hand, it will also complement the user’s reading since you will allow them to broaden concepts, find related readings that may be of interest to them and, in addition, you will be able to obtain more visibility of the rest of the content on your website.
Internal links are very useful to provide valuable information for the client with other articles that can be of help and discover new content.
For this reason, adding internal links is a recurring technique in Blog articles and is key to a successful SEO Content strategy.
5. Create valuable content
Creating valuable content is essential in a Content SEO strategy. That is, beneficial content for users.
But to create valuable content you must follow certain essential requirements. The most important thing is that the information is true and contrasted in order to consider it useful and of quality.
It is also important that the content is unique, original and creative.
He thinks that quality is more important than quantity. If the client sees a lot of letters but empty of meaning, he will surely end up abandoning the reading.
However, if users find what they are seeing useful and interesting, you will have a better chance of them sharing your content and becoming evangelists of your brand.
So it is important that you provide added value to your content so that it is better than that of the competition.
Keep in mind that both search engines and users highly value content that is relevant, quality, unique, useful…
For this reason, it is important to generate SEO Friendly content and complement it with visual elements and a good design that helps the user to continue reading.
6. Create a content calendar
A key point for your Content SEO strategy to be successful is to publish frequently. Therefore, a content calendar can be of great help to keep up to date.
Following a calendar will help you stay organized, so you can work ahead of time and schedule, create, edit, and publish content in advance.
In addition, you will be able to be aware of the important days and anticipate the unforeseen events that may occur.
You can also update it and reuse it for other years. So you will be saving time and resources.
In the article “how to adjust your content calendar ” we show you the best ideas to adjust your content according to the time of year. It will surely inspire you!
7. Spread the word
Once you have created and published the content, it is time to spread it.
You can spread the content on the Blog, on social networks or make a Social Media Marketing (SMM) or SEM strategy.
The most common way to share digital content is through the Blog and then spread it on social networks. Since it allows the integration of various content formats in a dynamic and useful way, both for companies and for users.
Therefore, it is very important that you keep in mind that the Blog and the web are the central axis of a content strategy.
And if you then spread your content on different platforms, you will be able to get more visibility, improve web positioning and, above all, reach your target audience, among other benefits.
Therefore, it is necessary that you have a web page with a good design, integrated social networks and perfectly optimized for SEO,
Therefore, when you go to optimize the content, you must take into account certain requirements for SEO, such as the format being Responsive, improving loading speed, optimizing URLs, solving typical SEO errors , etc…
8. Measure and optimize
It is advisable to analyze the performance of the strategy and optimize your content.
As you have seen, there are many factors that influence when creating a content SEO strategy. So it is recommended that you measure and analyze the results and follow up on them to find out if your strategy is being successful.
To do so, you should know that there are several metrics and KPI’s that can be useful to measure the results. With them, you will be able to know what has worked and what you should improve in your Content SEO strategy.
Therefore, your efforts will be useless if you do not measure and analyze the results.
Finally, as we have already told you, it is highly recommended that your website be optimized for SEO in order to improve the user experience and usability.