Any business that has an online store must have digital marketing strategies for e-commerce and, let’s face it, today e-commerce is essential for your business. Most physical stores around the world have turned to digital strategies to boost their business after the Covid-19 pandemic.
And it is that digital marketing for e-commerce includes a combination of techniques to digitally advertise your products and services with the aim of improving sales through this platform.
Next, we share 4 strategies that you must implement to boost your e-commerce and improve your online sales:
Carrying out a good study of keywords is essential to position your e-commerce in search engines and attract traffic . With this, what you achieve is that potential customers find you when they search for products like the ones you offer on Google. For example, if you have a bakery, you want people to find your site when they search for ‘birthday cakes’. exhaustive keywords, to detect all those that can generate traffic to your online store. For this you can use the Google Keyword Planner , a free tool that the most used search engine in the world makes available to us so that we can check the volumes of Look up the different terms.
Create ads in the Google Ads search network , so that users can locate you when they make queries on Google related to your products or services. Keep in mind that in this case, it is not only enough to create ads, but it is also necessary to manage and optimize your campaigns very well so that you can appear in the first positions of the search engine and increase your visibility against the competition. Although this type of advertisement implies an investment in the Google platform, it can give you very good results, since users they have already started a process of searching for a product, so they show some interest in it.
- Content marketing A valuable strategy to attract traffic to your e-commerce is content marketing. For example, by posting videos on Youtube about the different uses of the items you sell, or posting blogs about the needs that your products satisfy, you are not only increasing the chances of attracting visitors, but you are giving the customer the reasons why. should make the purchase.Publishing valuable content is one of the most valid digital marketing strategies for e-commerce, because it increases the chances that your content will be shared and seen by more people, which has a decisive impact on the Increased visibility and potential buyers.
- Social media Social networks like Facebook, Pinterest, Twitter and Instagram are very useful channels to drive traffic to your e-commerce. In fact, Facebook and Instagram have tools that allow you to create product catalogs that you can link to your online store, making possible an omnichannel that will undoubtedly be reflected in your visits and sales. Simple actions such as sharing valuable content, creating catalogs, publishing promotions and investing in ads on social networks, using clear calls to action, could help you drive traffic to your e-commerce.
It’s important to note that things change quickly on digital platforms, which means you need to stay active and on top of what’s trending. If you want to know what is expected in terms of digital marketing in 2022, this e-book will be useful to you.
With your digital marketing plan for e-commerce, you must be able to engage with your customers, create conversations, add value and stand out from your competitors. Something you should always be thinking about is how to build trust with your potential client, as well as how to establish long-term relationships that feel authentic to your client. Believe it or not, what you’re posting digitally is sending a strong message to your audience, so make sure their engagement counts positively for your e-commerce!