What Are the Best Tips for Coming Up with a Brand Name?

Coming up with a brand name can be a tricky and challenging task. Here are some tips that may help you come up with an effective brand name:

  • Brainstorm: Start by brainstorming a list of words that are related to your brand. Think of words that evoke the feeling you’re trying to create, as well as words that are relevant to your industry.
  • Research: Research other brands in your industry and note what makes their names effective.
  • Experiment: Try combining words, playing with spelling, and exploring different languages to come up with unique and creative brand names.
  • Consider Audience: Consider the audience you’re trying to reach and make sure that your name is appropriate and relevant to them.
  • Get Feedback: Once you have a few options, get feedback from friends, family and potential customers.

Effective Brand Names Tips

Here are some tips for creating a brand name:

Start With the End in Mind

When working on any project or goal, it is important to start with the end in mind. Think about the desired outcome and work backward from there, breaking down the project into achievable tasks and steps. This will help you stay focused and organized, make sure you don’t forget any important details, and ensure that you’re taking the right steps to reach your desired result.

Think Big from The Start

When it comes to starting something new, it’s important to think big. It’s important to have a clear vision of what you want to achieve and to have the ambition to make it happen. To get started, set goals that are challenging but achievable, and don’t be afraid to ask for help if you need it.

Build On Brand Truth

To build on brand truth, it’s important to focus on the core values and unique qualities that make your brand unique. What sets it apart from the competition? Once you have a clear understanding of your brand, you can start to create content that reflects and amplifies your values. Look for ways to communicate your brand truth in your messaging, visuals, and overall customer experience. Doing so will help to create a stronger connection with your customers and help to build a positive, lasting impression of your brand.

Play Around with Words

Sure thing! One way to play around with words is to create an acronym: take the first letter of each word in a phrase and turn them into a new word. For example, “United States of America” becomes “USA.” Another way to play around with words is to use rhymes or alliteration. 

Less Is More

When selecting a shortlist of names, it’s important to remember the phrase “less is more.” Consider choosing names that are short, memorable, and easy to spell. Think about the potential for branding, and whether the names could look good on marketing materials. Also, try to keep the names relevant to the product or service you are offering. Finally, research the internet to make sure the names are not already in use. Good luck with your search!

Bring The Names to Life

It can be fun to bring the names of your loved ones to life! There are so many creative ways to do this, like making personalized art with their name on it, incorporating their name into a scrapbook page, or writing a poem or song about them. You could also create a special memory box or memory jar, filled with items that remind you of the person. No matter how you choose to bring their name to life, it’s sure to be a meaningful and thoughtful gesture!


Thank you for considering our brand naming agency. We have enjoyed working with you and are confident that with the right name, your brand will be successful. UnboxFame believes that the creative process of brainstorming, testing, and refining is essential to finding the perfect name that best suits your business. We are happy to answer any additional questions you may have as you move forward with your new brand. Best of luck!