One of the most crucial aspects of running an eCommerce website is that it must be user-friendly and hassle-free. Although this is not possible to achieve in one go, there are certain things you can do on a daily basis which will make life a lot easier for both you and your customers. This is especially so if you take feedback from your customers as they navigate through your site. Here are a few tips on how to improve your eCommerce website design:
Use a clear and easily understandable call to action. The most effective eCommerce websites contain a clear call to action that encourages the customer to move closer to completing their shopping cart. You can use this call to action visually embedded on the page, or alternatively you may use text links which encourage the customer to move towards the payment section. Both techniques result in the same result, which is that more people are drawn to completing their transactions on the website.
Make your website easy to navigate. When a customer enters your website address into their browser, it is expected that they will find what they were searching for. If it takes them more than 5 seconds to locate something, then they are probably having problems with the navigation of your site. Make sure you include clear and concise navigation paths on each page of your site. This will help your customer to identify the section of your website they are trying to reach.
Provide lots of descriptive content on your website. If you want to attract online shoppers, then you must ensure that they can easily locate your products. If they cannot find what they are looking for quickly, then chances are they will abandon the entire ecommerce website design project before moving any further. The best way to achieve this is by providing plenty of useful content about your products, as well as informative and interesting content on how to use the product.
Update your site regularly. Online shoppers like to know that their options are constantly being explored and new information is constantly being presented to them. It is best to present your website with at least a new design or theme every six months. If you want to keep your customers happy, then you need to give them options. In addition, updates in your Best web design agencies should also be done on a regular basis.
Keep your website simple and uncomplicated. One of the main reasons why website users abandon a website is because it is very difficult to navigate. Make your navigation easy and user friendly and you will immediately have a higher click through rate. In addition, make your site as search engine friendly as possible so that customers can find what they are looking for without having to spend a lot of time hunting down the information they require.
Test everything before you publish. A great design for your website is only as good as the traffic that is visiting it. Therefore, if you are publishing an update to your site, make sure that it is tested on your current site so that any changes are not harmful to customers who already have access to your site. As a result, you will find that your customer base rapidly increases.
Although these ecommerce website design tips are certainly helpful, they should not be used as a reference point alone when designing your site. Remember that just like any other aspect of running a business, quality is much more important than quantity. You should ensure that your content is unique and engaging, and that you are able to manage the complexity of your ecommerce website design in a way that works for your business. Only by doing so will you be able to maintain your customer base and continually attract new customers.