X Common ECommerce Mistakes to avoid in 2021. In the first decade of the new millennium, eCommerce is exploding on the world scene. It has attracted entrepreneurs and ordinary citizens alike due to its ease of use and the ability to go from office to shop without leaving your home. Unfortunately, eCommerce also faces many problems and pitfalls that need to be recognized and overcome if it is to continue to gain popularity and continue to serve its users effectively. By avoiding the following eCommerce mistakes, you will help assure that you succeed as an eCommerce entrepreneur in the new and improved online marketplace.
First, do not publish sensitive information on your website. In the past, a person could send eCommerce transaction requests to websites containing sensitive information, such as financial and personal data. This could have serious consequences. Unfortunately, those who were able to get this information had already used this information to open new accounts or used it for identity theft. Preventing your customers from sending you sensitive information helps prevent the issue of security breaches.
Next, do not publish inaccurate or outdated information. Customers do not like it when they are provided with old information. When they realize that they have been treated unfairly, they may be more likely to switch vendors. It can be difficult to get information up to date, so give your current clients plenty of time to get accustomed to the new offers you are making. Give them the benefit of the doubt by giving them plenty of time to get adjusted.
Do not make the same mistake as many other Websites do by failing to respond quickly to their inquiries. The good sellers in the marketplace stay at the top by showing clear signs that they care about their customers. They are quick to respond to questions, provide answers, and answer concerns. If a customer does not feel like you or your response is professional, they will move on to another vendor. This happens every day.
Do not list price too low. You do not have to provide exact figures. Some individuals prefer a certain amount of detail and want all of the pricing details. Other buyers are just looking for a basic price. Always give them an option.
Do not provide conflicting messages. Make sure that your website is not cluttered with information. Customers can quickly become confused with all of the different information and will begin to wonder what the purpose of your site is. Keep navigation easy and streamlined to improve your visitors’ usability.
Do not include product descriptions that are too long. You should ideally provide two descriptive sentences for each product. These sentences should provide enough information to allow your customers to know what your products are. If there is too much information, your potential customers could become confused as to what you are offering.
Do not add pictures that are distracting. In general, if a picture is more than 1 megabyte in size it should not be placed within your website. This means that if you choose to use a picture on your home page you should remove anything that is larger than that. In addition, pictures that are used to promote your product or service should be either low resolution or equivalent. This improves the overall user experience and allows viewers to focus on the content of your website.
Do not list multiple prices for the same item. Items should always be sold under their specific category. For example, if you sell shoes, you should not list them under “styling”, “wears”, “fishing”, “gear”, “shoes”, etc. Each item should have a concise description with a link to the specific item’s page on Amazon.
Do not display the item image in your meta-tag. Only show it in the title and H-tags. Amazon does not allow images to be included in the meta-tags.
Do not use bold font or a large font for your website text. Instead, use normal text in a dark font. Using a large font can make the text difficult to read. Do not exaggerate any of the features offered on your website. If it looks like a broken down car, chances are it really is.