When the Internet ceased to be a tool for a few and began to be used globally, it also changed the way we communicate between individuals, companies, and between both, respectively. Just as the distinctive online “label” of a brand has long been its website, today you must also create a blog and maintain a planned content strategy.

Creating a blog not only helps us to show ourselves to our target audience, but also to communicate with them. But let’s go by parts, if we have a web page… do we need a blog? Is a blog enough and can we do without the web page?

Having a website does not exclude the need to create a blog, and for this reason we are going to start by differentiating both elements separately, to go on to talk about the benefits of having our own blog and some interesting statistical data.

Why is it not the same to have a website than a blog?

We agree that a blog is not (neither more nor less) than a website, but the blog itself has the characteristic that it is designed to publish content on a regular basis, and that content is ordered chronologically to show first. place the most recent posts.

In addition, blogs are designed to encourage reader participation, since they always allow comments to be able to have an active communication from one side to the other, while the web page represents the information in a much more static way.

A website is usually more corporate, so it has a more informative function than a participatory one. Although different calls to action can be implemented, their objective is not so much to involve the reader and open debates around an area, but to offer products and services or other information of interest.

In conclusion, the usefulness given to a website and a blog, and the way of presenting the information, are totally different. Both platforms work under the main objective of communicating and obtaining greater visibility, but they do so under different approaches.

What are the advantages of creating a blog?

As we have already said, a blog is a very powerful communication tool that we should not miss out on. It is not necessary to be a large multinational to be able to develop it, but any brand should take it into account in order to be successful in their business.

Among other things, the blog offers added value to the client, positions the brand as a reference, and in the long term generates loyalty. Specifically, blogs help:

  • Provide notoriety and increase online reputation

A blog allows a brand to be positioned in the consumer’s mind, although when it comes to targeting unknown markets, the effort is twofold, since quality and relevant content must be generated for the interested reader. This will be your key to establishing lasting relationships with customers.

  • Complement the company website

While the web is responsible for presenting the information (we could say) in a more “cold” way, the blog is more dynamic to the extent that the content can be constantly updated and gives a feeling of greater closeness to the public.

  • Generate online traffic

Users who visit your blog and are interested in your area will also generate interest in visiting your website and learning more about you, your company or brand.

  • Complement social media with blog content

Both feed each other, since they offer relevance to certain content and facilitate the work of the Community Manager, who can share content of interest to social communities.

  • Provide credibility and brand image

By constantly writing and creating content on topics that interest your target audience, you will make your brand become an “authoritative voice”, generating trust and recognition from your customers. With this, you will also encourage the acquisition of new potential customers.

  • Differentiate yourself from the competition

If you create a blog, you will be able to inform about the specific services you offer or how you carry out your activity, so that with this you will differentiate yourself from other brands. If, in addition, your content is relevant and of quality, users will always want to return to your blog “for more”.

  • Attract more customers and close more sales

Although this is not its main function, your blog is also a buying-selling communication channel through which to provide trust and security in a much more personal way.

Your blog, like any communication tool, must be effectively managed and work under a predesigned content marketing strategy, so that the points mentioned are met.

The content of your blog must be correctly optimized in SEO terms so that it appears in search engines, and have clear, simple and attractive language that catches the reader from start to finish.

The frequency with which you update the content is also important, so constantly create information for your blog with news to increase traffic. As we have said, social networks are often fed by the blog, so your content must be updated to generate a sense of novelty and daily work.