SMS marketing
SMS marketing

Do you consider sending mass SMS as an obsolete practice? It may be that way for you, but the reality is that, at a business level, preparing SMS campaigns still has a lot of potential today.

And it is that digital marketing must go hand in hand with technology. For this reason, both SMS and email marketing , far from being obsolete as online communication channels, must be updated and become part of our strategies.

For this reason, in this post we invite you to learn what SMS marketing (or mobile marketing strategy by SMS) consists of and what the difference is between sending mass SMS and email marketing.

What is SMS Marketing?

Referring to mass sms sending , this strategy would be nothing without its potential to reach many people in a short time. Why? You just have to attend to its definition to understand it.

➽ SMS marketing or mobile SMS marketing: DefinitionSMS marketing is an advertising strategy based on sending massive messages or SMS (that is, via mobile) that requires the support of a sending platform and that, after acceptance, has the objective of reaching many people.

Note: Well-applied SMS Marketing is not intrusive, since its effectiveness is based on sending messages on a regular basis.

The moment we abuse this type of practice, we become spammers and stop enjoying its most notable advantages, such as:

  • To be a channel directed 100% to marketing.
  • A high rate of openings.
  • Offline impact without the need for a connection.
  • Immediate access and fast reading.

Send mass SMS vs mass mailing

According to statistical studies, the opening rate of a mass SMS message is estimated at 78%, compared to 20% in the case of mailings.

However, this data is not decisive enough when choosing between one channel or another, since receiving advertising via SMS may not be effective if:

  • We do not request permission in compliance with the legal aspects of the GDPR.
  • We abuse the delivery frequency.
  • We ship without a clear goal and strategy.
Note: Although our mass SMS messages cannot be marked as spam, sending them indiscriminately and with high frequency generates a very bad brand image.

Therefore, whether you apply SMS campaigns, mass mailing, or both to your business, you must always request consent to receive commercial notices through a mass SMS and/or email marketing platform.

➽ Advantages of SMS marketing and/or eMailing

Although at the user level we use SMS and email differently, doing things well when it comes to mass mailing, both channels have very positive aspects in common as they allow you to:

  • Generate a quality database (of potential customers).
  • Launch promotional campaigns at specific moments of high consumption.
  • Offer discounts and exclusive conditions.
  • Receive direct feedback to apply improvements.

In any case, whether through SMS or mailing, these shipments will allow you to receive direct feedback, as well as make personalized shipments to the most loyal customers.

➽ Bulk SMS and eMailing platform

Finally, putting all this into practice would not be possible without a good SMS marketing platform. If, in addition, we use one that combines the sending of mass SMS with the sending of mailings such as Acumbamail, we will speed up a lot of work.

This type of platform, in addition to helping you carry out this type of strategy in compliance with the GDPR, allows you to analyze and measure the results you obtain with each shipment.