UX Design Trends of 2022

The website is one of the most important digital assets that any company or organization can have at their disposal. It is a powerful tool with which you can communicate and sell 24 hours a day, every day of the year. Therefore, it is essential to know the differences between concepts such as the User Experience (UX) or the User Interface (UI) of your website. In this article we will review the evolution that they have had in recent years and the enormous revolution that UX and UI design have experienced in digital projects.

Everyone knows how important the first impression is in any aspect of life. Its importance in the digital world will also be decisive. The website is essential in a digital strategy and must leave an important mark on any client or potential client . These differences mark great distances between one and the other in a very competitive market like the current one. Stay on this post if you want to know the best tips to take UX and UI to the next level 😉

What is UX or UX Design?

Essentially, the term UX that comes from User Experience in English, is also known as User Experience .

The meaning of UX refers to the feeling or experience that occurs between a user and a product or service at the time they interact.

The user experience is constantly changing and evolving due to technological advances, new and changing user preferences, and new types of interactions.

User experience design or UX design is the process that tries to enhance and improve the satisfaction experienced by the user when they browse a website or app.

Characteristics of a good User Experience (UX)

UX design

The UX stands as a central pillar on which the user experience rests . If it is not adjusted to the behavior and requirements of the target audience, that perfect symbiosis with the user will never occur.

As we have mentioned before, UX design adapts based on new trends and technological advances, which are perfected with the aim of satisfying the needs of the user.

Next, we review some of the characteristics that all good UX design must have :

  1. Keep it simple – Minimalism has been a key element of web design trends in recent years and will continue to be so for years to come. Likewise, it is essential to eliminate all unnecessary components to try to simplify the interaction with the user. If you want good UX design, make sure users find what they want, otherwise they will leave.
  2. Add more white space – The easiest way to improve your user experience design is to add white space. Yes, just as it sounds. It is something that is too often neglected in favor of reloading websites or apps. However, blank spaces can change the image in a very substantial way and present the interaction in a much more attractive way to the user.
  3. Achieving visual and conceptual unity – Achieving visual and conceptual unity will help improve user experience design. All elements must have their function and be strategically located. You have to get rid of the elements that do not contribute to the overall objectives.
  4. Make the wait more pleasant : Another task for developers is to pay attention to minification and caching to improve the performance of the website or app. Ideally, while all the web elements are loading, information can be displayed immediately. The idea is that users perceive speed by receiving content in advance of loading.
  5. Focus on content – ​​User experience relies heavily on text and illustrations. Speak in the language of visitors and use the content as a tool to help users understand what steps to take next.

What is UI or UI Design?

The term UI comes from User Interface in English and means User Interface .

The meaning of UI refers to the interaction or contact that occurs between the user and the visual elements of a website or app . The user interface takes into account the look, feel and interactivity. Try to make the user interface as intuitive as possible, and that means carefully considering each and every visual and interactive element the user may encounter.

A good design of the User Interface (UI) will guide users through the navigation of the website or app and will help them take actions in a natural way.

Characteristics of a good User Interface (UI)

UI design

Designing a good user interface (UI) is not an easy task. It requires good design skills, significant knowledge of the world of design, and an understanding of user needs .

There is a lot of information about various interface design techniques and patterns that you can use, but what exactly is a good interface? What are the characteristics of an effective user interface?

Here we bring you a list of the features that a good user interface has, which will surely be useful to you.

  1. Clarity of the user interface : Clarity is one of the fundamental keys of the design of the user interface. In fact, one of the main goals of UI design is to allow people to easily interact with any website or app. If people have difficulty understanding how an application works or where to go on a website, they will be confused and frustrated.
  2. Concise information : If too many explanations are added, users will need too much time to read them. That will make you lose in clarity in the user interface. When something can be explained more concisely by removing unnecessary information, you should do so. Keeping elements clear and concise at the same time is not easy, but the rewards are great.
  3. It must convey familiarity : There are certain elements of an interface that are familiar to most users. It is essential to be able to make an intuitive interface and get the user to understand it naturally and instinctively. The use of universal icons or the placement of certain elements in common places will help us create a relationship of familiarity between the interface and the user.
  4. Attractive interface : A good interface should be simple, easy to use, efficient and at the same time visually attractive. More and more people are looking for design, as they are not only looking for functionality but also something that is visually pleasing. If it is made attractive, customers or users will want to continue using that interface.
  5. Interface efficiency : Another key aspect is trying to make the interface efficient. This requires finding out what exactly the user is trying to find or achieve. Once you have that aspect identified, you have to implement an interface that allows users to easily achieve what they want instead of simply implementing access to a list of functions.

Differences between UX and UI design

USER EXPERIENCE (UX) USER INTERFACE (UI)
What is UX : It is the sensation or experience that occurs at the moment in which the user interacts with a website or app. What is UI : It is the interaction or contact that occurs between the user and the visual elements of a website or app.
UX functions : Its objective is based on enhancing and improving the user experience when browsing a website or app. UI Functions : Its objective is focused on creating intuitive, aesthetically pleasing and interactive interfaces.
Characteristics of a good UX :
– Easy to use (good usability)
– Information architecture
– Interactive design – Easy
searches
– Wireframes and interface prototypes
Characteristics of a good UI :
– Easy navigability
– Easy and intuitive interaction
– Attractive web design
– Good combination of graphic design, colors and fonts
UX and UI comparison table

UX and UI design examples for your inspiration

In this article, we bring you some of the most incredible UX/UI examples we’ve seen in recent years, whether it’s because of new technologies or innovative visual elements. These examples can inspire you to implement best practices to apply to your own UX and UI design strategy.

#1 – Booking.com: example of a simplified experience

Booking.com is one of my favorite examples. Their search bar is excellent as it is fast and accurate. If you want to know one of the best user experiences and interfaces, you just have to access this website and do an exhaustive navigation. The purchase process is fluid and requires very little effort on the part of the user.

#2 – Netflix.com: Example of Visual Appeal

Netflix is ​​one of the most successful platforms today and from my point of view one of the most visually attractive platforms. At the user interface level, it shows a minimalist design and places a lot of emphasis on its brand identity. Likewise, regarding navigability, it has improved and evolved a lot. Admittedly, there is one element that has generated quite a bit of controversy: Netflix’s autoplay features are possibly some of the most discussed UX features on the planet.

#3 – Glovo: Fast Browsing for Hungry Users

Glovo understands very well the type of user who buys food at home. Therefore, it has developed a fast browsing experience to cater to hungry customers. Your app’s UX user experience makes each button clear and seamlessly blends visuals with text.

#4 – Spotify: example of visual coherence

Spotify has a clear and unmistakable motto: “helping people listen to the music they want, when they want and where they want, in a completely legal and accessible way”. Some of the most outstanding aspects of this app are the dark mode (which Spotify has been using since its inception), the mobile player that is quite spacious, and the consistency in the design that allows users to navigate the platform in a super intuitive way.

#5 – Airbnb: minimalist UX example

Airbnb has changed a lot in recent times. The new UX/UI version is nicer, more minimalistic and easier to navigate. Airbnb’s current UX/UI design solution is one of the most seamless and advanced options on the market today. The homepage design is very well thought out and addresses the pain points users have when trying to find accommodation.

Trends in Web Design for 2022

Web design is moving steadily into the future. Currently designers have started to create websites as something artistic and are very oriented towards excellence at the UX and UI level. In this article we will plot some of the trends in web design for 2022 and 2023 .

#1 – Increased micro-interactions

Microinteractions are those subtle interrelationships that arise between the user and the interface of a website. The main purpose of these microinteractions is to create a pleasant and surprising situation for the user. These types of effects that practically go unnoticed, add dynamism and interactivity and will be a trend in the coming years.

#2 – Oversized fonts

Giant or oversized typography is a fresh and bold design trend for the next few years. When the words acquire certain dimensions, they become a graphic element rather than a simple part of the text. This is a technique that can be used in minimalist or maximalist designs just as effectively and can be adapted to many different styles. The Van Holtz Co. website is an example of this trend.

#3 – Single Page Websites

One-page or single page websites are often more visually and communicatively effective. There is a growing trend of single page websites that forgo menus and navigation in favor of simple scrolling. Single page sites work best when trying to present a single idea.

#4 – Possibility of activating the dark mode

 

One of the web design trends for 2022 will be focused on web interfaces that can be seen in both light and dark modes to improve the user experience. There are more and more websites with the possibility through a simple switch or button that a visitor can control the way they want to view the website. One of the reasons for the increased use of “dark mode” is due to the increased longevity of batteries in laptops and mobile devices.

#5 – Increased luminous colors

Bright color schemes will be a trend for years to come. Bright and neon colors, as well as blues, purples, and pinks, will make many websites look more modern and futuristic. These luminous colors will pop on screens, forging a bold and daring appearance in the eyes of the user.