More and more customers are choosing to make their purchases online. Whether for convenience or because the price is more competitive, e-commerce is experiencing a golden age with more and more purchases and sales and a customer base that never stops increasing.
Although this is positive a priori, it is necessary to be able to face an increase in sales volume or our service could be affected.
So that the service and attention do not suffer, we can opt for the use of specific software and tools for e-commerce that can help us better manage the process and sales management.
These software not only serve to streamline our processes, they also take advantage of the data collected to offer a better service more in line with the needs and tastes of customers.
5 tools to take your eCommerce to another level
Whatever the reason in your case, it is highly recommended today to rely on software that can help you and make running your e-commerce not a continuous struggle.
If you want to discover more, below you will find 5 programs that can be of great help for any type of online store.
Shopify is one of the most popular and used CMS in the world. Surely a large part of the online stores you know, whether small or large, are using Shopify.
Its popularity is not by chance, it is one of the most complete and intuitive CMS that we can find. It has options adaptable to small businesses and beginners who are taking their first steps, and also for established e-commerce.
Shopify allows us to manage all of our e-commerce. From basic issues like store design and feed, to more complex issues like SEO and analytics. It contains tools that will help us manage and analyze results in order to improve the management we have.
In addition to the most common tools, it has other particular ones that can be of great help to us, such as the tool to recover abandoned carts, email automation or payment processing.
If this seems little to you, Shopify allows you to implement thousands of different add-ons that add even more functionality to your store. We can create pre-orders, newsletters, connect with social networks or increase the conversion rate, there are apps for basically everything.
Another advantage of Shopify is that it is already optimized for use on mobile phones. Not only will our online store be just as operative from a mobile device as from a desktop computer, the Shopify application itself is as well.
We will be able to have all the updated information on our phone or tablet at all times, no matter where we are. In this way we can monitor and control more of how our online store progresses.
Shopify offers a large number of advantages that, in addition to making management easier, will allow you to make your e-commerce scale and continue to grow.
An online store, like any other store, needs good financial management. The problem is that most people who create an online store do not have enough knowledge to do it correctly.
Although outsourcing is a valid option, it is always preferable to try to keep the accounts internally. For that we will need a program that allows us to manage the invoices received and issued, manage the accounting and purchases and sales.
Holded is one of the best and most complete billing programs that we can find on the market. Although it also works with physical stores, its use is optimized for online stores.
It can be easily implemented with Shopify or any CMS that we decide to use, so that it automatically records all the sales that are made. The same happens with purchases, since it can also be used at the same time by the purchasing department.
Therein largely lies its functionality: it is software that can be used by more than one department. Although they maintain their independence, everyone can use the same software with their tools and thus share databases and information.
It also allows us to automate different functions and also serves as an assistant in others, so that human intervention is as little as possible. In this way we save a great deal of time ―and, therefore, also money― that we can dedicate to other procedures.
Holded will mark a before and after in the history of your e-commerce.
A good product alone is not enough for our e-commerce to take off. Obviously it is something that can help, but it is not enough to attract customers.
In the midst of the Internet era, it is necessary to make ourselves known and look for different ways to make our product, brand or e-commerce reach people.
Online marketing is the order of the day, and it is almost imperative to design a strategy and make certain decisions that make us known and reach the largest possible number of customers. The Internet is a huge global showcase that we must take advantage of.
Hubspot is a set of various tools focused on marketing that will be of great help if we want to attract visits and sales to our e-commerce.
On the one hand, it has a CRM or client manager that will allow us to have all our clients correctly ordered. It is not just a list of clients, but includes a record of all interactions and the information that can be collected from them.
Each customer has their personal data, along with their preferences, order history, incidents, preferred product, etc. These data are very useful to know the profile of clients that we have and to be able to act accordingly.
Based on the CRM data, Hubspot has another tool focused on inbound marketing that allows us to plan and carry out marketing strategies to meet the objective we have.
Whether it’s increasing the conversion rate, visits, purchases of a certain customer profile or decreasing the percentage of abandoned carts, Hubspot’s marketing tool will help us.
In case it is necessary, it also offers sales tools, customer service – closely linked and improved thanks to the use of CRM – and even optimization for SEO.
If what we want is to ensure success through marketing campaigns that reach customers, Hubspot will be our best ally.
Without straying too far from the marketing topic, we have social networks. They are a fantastic tool to let us know and, at the same time, interact with our customers.
Previously, brands and stores could only be contacted through emails or forms. It was the customers who approached them.
Now, thanks to social networks , communication between the brand and the client is much more fluid, natural and close. Now it is the brand or store that can approach or take the initiative to communicate with customers directly.
Although social networks are very useful, they require a great deal of time and dedication. We cannot neglect them, since it would give a bad image and we would be wasting a great business opportunity; but neither can we neglect our e-commerce to carry out the networks.
Hootsuite is the perfect tool to be able to make the management of our online store compatible and at the same time optimize the management of our social networks.
Hootsuite is one of the most complete managers on the market and the most used by Community Managers around the world.
Its popularity lies in its simplicity. It is a very intuitive software but at the same time it is useful and easy to use.
With Hootsuite we can manage all the profiles of our store on the different platforms through a single dashboard. This means that we will save a lot of time since we will be able to respond to messages or comments, to react and publish content in various profiles without having to leave the tool.
Hootsuite will allow us to substantially improve the management of our networks, but without having to spend additional time on it.
In line with the social networks mentioned in the previous point, we want to introduce Canva. It is a very complete and useful online design tool, but designed for people who are not experts.
There are very few people who create an e-commerce and, in addition, they have knowledge in graphic design and are capable of creating aesthetic and modern designs.
However, we need eye-catching designs that are consistent with our store for social media posts, blogs, or even landing pages. The best way to make them is using Canva.
With Canva we can create all kinds of illustrations, texts or publications in just a few steps. Its interface is simple and its design options are very complete. Easy to use: Even if we have no design idea, we can create beautiful designs in just a few steps.
Our e-commerce will enter through the eyes, whether it is the online store itself, the web or our network profiles. We must have images and posts that grab the attention of customers and draw them to our products.
Canva will allow us to do all this, without having to pay designers or use complex programs.