Getting your name out there as a marketer is always a great thing, but if you want to create a buzz in your industry, the quick route to social media fame isn’t always your best option. If you are serious about your business or if you already have a large following then you should consider taking a longer approach to getting noticed. This is where a well thought out promotional campaign can really help to increase your visibility and brand awareness. But first you need to determine which of the following methods will work best for you.
The traditional quick route to social fame starts with article marketing. Find a good directory for SEO articles and submit them to the right places. If you are doing this purely for SEO purposes then make sure that the articles are rich in content. If you’re wanting to get more attention for your brand, then you’ll also want to invest some time and effort in social media marketing. There are plenty of ways to go about this, but the most effective are through video, blogging and podcasts. If you combine all of these methods then you can create a powerful strategy that will be hard to put your mark on.
The internet is always the place to be for new ideas and the next logical step for those looking to get their names out there is to start participating in social media. This means joining groups that relate to your niche and building relationships with people who share similar interests. The key with social media is to build long term relationships with those with whom you interact, rather than getting into confrontations. Always remember that there is always going to be an element of risk when using social media, so don’t expect to become the next viral marketing success story.
While social media has a lot to offer, it also offers its own pitfalls. You will quickly discover that it’s difficult to come across people who share the same interests as you. This is where your reputation for being an expert in your niche can come into play. If you make yourself an expert then people will look up to you and view you as an authority on the subject.
The problem is that this can have its drawbacks. People may begin to see you as ‘that guy’ that is always posting ‘no sense’ quotes or thoughts. In the early stages of gaining social media prowess you will need to take an approach that is not too aggressive. If you try and market yourself too aggressively then you may scare off some people, even those that might otherwise be interested in what you have to say. As with anything in life, balance is the best course of action.
There are many different ways to promote yourself through social media. Some of the quickest routes to fame are through the use of podcasts and video. Podcasts allow you to present new ideas and thoughts in a way that people can easily relate to. If you are presenting something that could possibly be controversial then it is a good idea to create a podcast about it so that you avoid controversy and get the attention you really want.
The same principle applies to video. If you can create a video that is interesting then chances are that lots of people are going to watch it. If you can make your video entertaining and enjoyable to watch then you are on the quick route to fame. The key is to ensure that you do not cross the line with your videos by over-enthusiastic representation of your product or service. The best thing to do is simply present ideas in a manner that you would like them presented rather than act on every whim or suggestion that comes across your mind.
It is also important to realise that success will not come overnight. It is something that takes time and commitment. If you are looking for instant fame then the quick route to social media fame may not be the best option for you. If you want to be taken seriously then it is important to remember that your work or service has to be good in order to succeed. If you do not work hard to achieve social media success then there is no point in doing it because you will never get anywhere.