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Google’s algorithms have changed at the same rate as consumer habits, and little by little they have been forcing brands to adapt their pages to these changes in habits.

Today, more than ever, adaptive or responsive pages are necessary to facilitate access to content from any device; computers, mobiles or tablets. Without this type of adaptation, it is not possible to reach all possible users.

What is responsive web page design?

The design of responsive web pages allows the content to be accessible from any device, without losing the functions of the page or restricting information to users.

Responsive web page design adapts content to all devices.

Online sites that do not have this type of design could see their traffic results greatly affected, as well as the volume of income in case of direct sales through an electronic commerce portal.

Benefits of adaptive pages

This trend is not just a requirement that Google requires of companies and digital professionals to achieve good positioning or a passing whim on the part of users.

Here we tell you what its 3 most notable benefits are and why it is so important:

1) Improved browsing experience

A responsive web page design that has content adapted to all types of screens, takes less time to load, so it captures users more quickly.

2) Enhance visibility and positioning

Brands get Google to better position their content in the search engine, thus achieving more clicks from potential customers.

3) Offers full accessibility to a web page

Thanks to the ease of access from all types of devices, users can easily buy products or contract services anytime, anywhere.

Therefore, brands that develop their pages in a responsive way manage to take their content further and capture users who can become buyers.

In addition, a design that works consistently on all devices and is easily accessible to users, reinforces the brand and its credibility, having a very positive impact on its digital reputation.

Increase in the use of mobile devices

The use of mobile devices in recent years is a booming trend that does not stop growing. Users no longer only connect from their computers, but also visit online pages and social networks from their tablets and mobile phones.

The reasons for this increase are ease of access and absolute availability anytime, anywhere. They no longer have to wait until they are at home or in the office for access, but can surf the Internet whenever they want.

In addition, the purchase of mobile devices has also increased, already exceeding the number of active mobile cards to the number of people.

This increase in the use of mobile devices directly affects the design of responsive web pages, since browsing habits have evolved to adapt to these new devices. Now, you need:

  • Adapt the clicks to the touch model.
  • Design with limited screen size in mind.
  • Reduce the number of open windows or pop-ups, since they are not easy to use in mobile navigability.
  • Think about the loading time; mobile users don’t want to wait.
  • Avoid horizontal scrolling.
  • Avoid the need to “zoom” to see the contents well.
  • Pay attention to the size of the buttons.

Quality adaptive pages are those that not only adapt the content to a smaller screen size, but also take into account all the peculiarities of mobile browsing and know how to implement them in the final result.


Despite the fact that this topic has been talked about for a long time, there are still many businesses that do not decide to update their website. Whether due to lack of time or knowledge, their web pages are still versions that are not very adaptable to new devices.