SEO tools
SEO tools

In all trades, people have needed tools that make our work easier, from carpenters, painters, engineers, farmers, and endless professions. And an SEO, as a professional, also needs them.

In previous posts we have already talked about WordPress plugins for SEO , so today I have decided to expose another type of fundamental SEO tools, both free and paid , so that you can carry out your professional work, in the most efficient and fast way possible.

But before starting with the list, let’s see what are the main benefits that having this type of tool will bring us.

Benefits of using SEO tools

The benefits of using tools when we carry out SEO tasks are many, but I am going to tell you about the most important ones:

  • They increase the speed of work . We do not need to do repetitive tasks manually.
  • They improve the quality of work . Sometimes, computer programs (tools) reach places that we as humans are not capable of reaching. That is why the quality of our work is improved.
  • We don’t leave certain tasks undone. Simply, without some tools, we could not carry out some tasks.
  • Our chances of finding employment are expanded . A good SEO must know how to handle, if not all, most of the tools that are created for this type of work. If your CV says, and it is also true, that you know how to use a large number of SEO tools, you will have many more possibilities of finding a job in an agency or other entity. Discover a wide variety of SEO offers on Jooble.

Once we have seen the main benefits of knowing, using and managing these tools, let’s see the list that I have prepared for you, with the best free and paid SEO tools.

Free SEO tools

Here I will expose the most popular and essential free SEO tools. Some of them are not technically free, but with its “free” version, we will have enough to carry out our work as SEO.

Screaming Frog

A fantastic SEO tool that allows us to internally break down a website . With it, we get reports of all the URLs of the site.

In addition, we are informed of the “title”, H1 and other subtitles and descriptions of each of the URLs, with the possibility of verifying whether they are optimized or not.

Traffic Travis

Actually, this is a paid tool, but we can take advantage of its free version to get very “juicy” reports.

Its functions are multiple, but I personally prefer its organic keyword competition report.

Google Analytics

What is the use of carrying out SEO actions if we cannot measure them? This web analytics SEO tool is one of the most necessary applications.

Google offers it to us completely free of charge, so we cannot miss this opportunity and we must make the most of this tool.

If you don’t know very well how to use it, I’ll explain it to you in this Google Analytics basic guide article.

Google Web Master Tools

Another of the SEO tools that Google offers us completely free of charge.

In fact, this application was created to cover some basic needs of all web developers, but over time it has become a very complete tool and we can get very important reports from it , such as crawl errors and search analysis.

Paid SEO tools

Now let’s look at a short list of paid SEO tools. I opted for a few, but the ones that exist are totally essential.


Without a doubt, it is one of the most important tools that an SEO must have.

With it we can get a lot, but a lot of information; from organic keyword volume and competition reports, to social media reports, to paid Adwords advertising and much more.

WordPress By Yoast

This, more than a tool, is a plugin for the WordPress blogging platform, but it also makes SEO tasks much easier.

With this plugin we have the ability to optimize our content internally.

If you don’t know what it is and how to use it, in this post on WordPress SEO I’ll tell you how to do it.


Ahref is one of the most powerful tools when it comes to showing us reports on the incoming links (Backlinks) that a website has, be it ours or our competition’s.

With this tool we can not only know who is linking to us, but we will also have information about the quality of said link and the type.

A totally necessary tool for our Link Building strategy.

Open Site Explorer

And finally (and despite being entirely in English), one of the most popular and necessary SEO tools; Moz Open Site Explorer.

With it, we have at our disposal a series of totally obligatory reports; from link reports, to web authority reports, to social media metrics.