Having a chat on your website is as essential as a salesperson in a physical store. It allows answering questions at the moment, giving product suggestions and offering the best follow-up to the purchase.

Finding the best live chat software for your website is not an easy task. Options range from simple online chat applications to full-fledged customer support platforms.

The online chat landscape is competitive and the features available are of great benefit to marketers. It is definitely a great advantage to add a chat to your website, whatever the industry.

This comparison of the top website chat software will help you find the one that best suits your business needs and budget.

The benefits of online chat for websites

Among all the digital marketing tools, you might be wondering why online chat is important. Simply because it is a great way to provide customer service and is a direct communication tool. Reaching visitors immediately as they browse your site greatly improves the user experience and directly or indirectly increases your sales.

A web chat software usually allows you to:

  • hold a conversation with a prospect where their point of interest is high;
  • improve customer service due to its speed of response and real time;
  • answer queries outside office hours thanks to automation;
  • contact potential customers directly;
  • keep a user on the site longer;
  • increase conversions;
  • offer a better user experience;
  • collect information about customers to improve the shopping experience.

The best live chat software for websites


If what you are looking for is to offer an omnichannel experience and be present throughout the purchase process of your customers, Sendinblue is the best option for you . Our solution offers you online web chat along with all other essential digital marketing tools (email, marketing automation, landing pages, registration forms, CRM, SMS marketing and more).

For many small businesses, adding yet another digital tool to their website can feel overwhelming, which is why you’ll find an advanced yet affordable all-in-one solution here.

Sendinblue’s live chat app takes just a few minutes to set up on your site and can be customized to match your brand image. You can immediately start talking to your site visitors and track conversations in a single inbox.

Our chat is perfect for small businesses or ecommerce stores looking to grow on a limited budget.

With Sendinblue:

  • Get customer support and a platform in Spanish ,
  • Configure and customize the chat interface to match your brand image,
  • Continue the conversation with users who leave the site. Resume the conversation by email with those visitors who left the website and who have identified themselves,
  • Respond to user questions in real time, directly from your inbox,
  • With page tracking, you know exactly where people are so you can provide relevant answers to their questions,
  • Assign conversations to an operator. Organize your team in the way that is most efficient for your business and assign conversations to specific chat support agents.

2. JivoChat

There are few chat services available in Spanish and JivoChat is one of them.

JivoChat is a chat tool for web pages, recognized for being very practical and easy to use. It has the possibility of integrating with CRM systems, email marketing tools (such as Sendinblue), Google Analytics, calls, SMS and messaging applications.

Among the functions for which JivoChat stands out are:

  • Automatic messages addressed to visitors,
  • A customizable widget,
  • detailed reports,
  • Metrics per agent and for the entire service,
  • Developer APIs,
  • Attention to several clients simultaneously
  • Different customer service channels in one place

Price: free plan available for up to 5 operators; and payment plan from $12 usd / per agent per month (billed annually)

3. Chatra

Chatra is a full-featured live chat software for websites and online stores. Streamline conversations from the most used channels: email and messages on the site, to offer better organized and faster customer service.

Chatra lets you talk to site visitors in real time or automate engagement with triggered messages and respond at your own pace. This takes the pressure off you and your support team to manage web chat at all times while improving the customer experience.

Another great feature is the ability to target visitors to specific pages, like a product page, where you can help them choose in real time.

And on top of that, Chatra integrates with most major ecommerce platforms and allows you to see what the visitor has added to their cart. That opens up opportunities for you to make additional sales.

Some of the more notable features of Chatra live chat include:

  • Integration with Facebook Messenger and Instagram so you can manage all channels from one place,
  • Bots and automated messages
  • Visitor details: location, what pages they are on at the time you speak to them…,
  • Content of the shopping cart: if your ecommerce store is on Shopify, BigCommerce, Ecwid or WooCommerce, you will be able to see what they added to their cart on that visit,
  • Targeted messages and triggers: Proactively contact visitors on certain pages or after they spend a long time on the same page.


LiveChat is positioned as a multi-channel customer service. It covers Facebook, SMS, email, WhatsApp and Apple Business Chat at the top of its website widget. It also integrates with many tools and most e-commerce platforms.

LiveChat offers a ticketing system, chat routing (assigning chats to support agents), team management tools, and sales goal tracking, among other features. This makes it suitable for larger teams of reps looking for live chat software to serve large numbers of visitors and customers.

What makes LiveChat stand out as an online chat solution is the ability to add clickable buttons, quick replies, and product cards to chat. This makes it very attractive and useful for visitors who want to get help in this way.

However, although LiveChat offers automated responses, if you want to use chatbots, you need to add another app. ChatBot is also made by the same company and works seamlessly with LiveChat, it’s just a feature that needs to be purchased and configured separately.

LiveChat features worth mentioning:

  • Product cards allow you to present and recommend products directly in the chat,
  • Provides detailed reports
  • Chat widget for websites can be customized per page,
  • A “Chat Now” button can be added to pages instead of the chat widget appearing as a pop up,
  • Answers to frequently asked questions can be saved and reused for other conversations.

5.Zendesk Chat

Zendesk features Zendesk chat, the online messaging service for customer service, and Zendesk Sell, a sales CRM platform.

Zendesk chat features an artificial intelligence and automation approach, as well as a ticketing and reporting system. It is easy to use, which makes it very practical for beginners. It offers agent routing, collaboration tools, and knowledge management to drive agent efficiency.

Zendesk brings conversations from messaging platforms, social networks, websites, and email together into a single workspace. And an Answer Bot is available on all of those channels. You can also create multiple flows for the bot to follow in different situations.

You can create a help center, knowledge base, or community forum for customers to find the information they’re looking for.

Among its main features are:

  • offline forms (allow contact at times when the agent is not available),
  • list of visitors on the page
  • resources in spanish


Intercom is one of the most popular website chat software, especially among SaaS companies. In addition to online chat, it offers bots, product tours, app integration (like scheduling a Google Meet), and a help center. It also keeps the customer’s history at hand, so it can be referred to when needed for future chats.

Intercom’s online chat enables direct and automated customer conversations. You can set up promotional banners, proactively communicate on specific pages, and broadcast messages. Announcing a new feature or promoting a product is made easy with in-app messaging.

The self-help functionality allows you to send help articles or automatic answers to certain questions. Another feature is the resolution bot, which gives visitors a few options to choose from and guides them through an automated service.

Main functionalities:

  • Proactive invitations
  • Possibility of including multiple operators in the same session

It’s time to have direct communication with your users

Here we finish the compilation of the best live chat software for websites. It’s time to choose a chat solution for your website and thus improve the relationship with your customers and the shopping experience. 

Tell us in the comments which chat is best suited to your needs and what features you are looking for.