Today we talk to you on the blog about the different SEO strategies to differentiate the brand image and the benefits that this will bring to your marketing plan.

The differentiation or personalization of a brand is already part of the first phases of creating a business, since when it comes to drawing up marketing strategies and setting the objectives to be achieved, an initial phase of analysis and self-knowledge is necessary. that leads to success.

A company or brand that has an online presence has to work on its corporate identity , differentiate it from the rest and achieve the greatest possible visibility on the networks.

To do this, various marketing strategies can be followed that, like any action carried out on the Internet, will be under the supervision and analysis of Google and the big search engines.

5 Keys to position the Brand Image

Whether you have a niche website or blog (specifically oriented to fit content in search engines), or a personal website or blog, the goal to achieve is the same for everyone; have a differentiated image from the rest and stand out from the competition.

For all this, today we want to leave you with some SEO aspects and strategies from the same perspective, which is none other than to differentiate the image of your brand.

1. Analysis of the main parameters of Google

If you want to know the most recent and main parameters of Google, the SEO tool Searchmetrics performs excellent analyzes for this purpose.

According to the rankings obtained, more and more Google takes into account when positioning a brand its presence in social networks, being Google+ (as it could not be less) its “right eye”.

Sharing content and information on social media says a lot about a brand.

Differentiating a brand and following a good communication strategy on social networks is possible thanks to the approach to users and potential customers, who may turn out to be faithful to the image of a well-transmitted brand.

Another factor to take into account in order to gain visibility exponentially is the number of backlinks , or incoming links to a website or blog, so having several blogs can be a good strategy for this.

2. SEO application on the differentiating element

It is not only vital to invest dedication and effort in the visibility of a brand on social networks, whatever SEO techniques are decided to be carried out, the best way to optimize their potential is by applying them to the strengths of the image. personal or corporate.

Do you know what your differentiating element is? Well, in order to get the most out of it, the self-knowledge phase that we talked about before must be included in the analysis prior to the implementation of SEO strategies.

To achieve an ideal SEO optimization and thereby improve differentiation and online visibility, you not only have to know all the technical parameters, but also have the competition well located, as well as its strengths and your own.

Positioning in terms of SEO and effective marketing is achieved by reworking strategies based on those differentiating factors that make a brand or personal identity known and prominent on the networks.

3. Keyword Tracking

Offering content for strategic marketing purposes implies, as we have just mentioned, knowing the competition and knowing what works for them in terms of keywords and SEO positioning.

With tools like SEMrush or the Google keyword planner, you can carry out an analysis of the best positioned keywords to later be able to use them.

If you want to save yourself trouble and waste of time, SEMrush is among the most recommended, since its use is quite simple and intuitive, allowing you to analyze the SEO positioning of a web page or study a specific keyword, offering information through evolutionary graphs.

4. Viralization of content

The content strategy has become a key success factor when it comes to promoting a brand or corporate website, and is also one of the strategies that gives the most play when it comes to implementing SEO techniques.

However, if what you are looking for is to offer differentiation and position yourself in the minds of Internet users and not apply SEO as an end in itself, it is necessary to offer quality content that attracts the attention of the target niche.

It’s not just about following the trend of other blogs and competitors, it’s about creating.

To retain users through the provision of information, it must be current and of interest, that is, what to talk about (and if it is on social networks, much better).

In the case of little-known small businesses or SMEs, talking about the most popular trends among direct competitors can also be a good option , since they could otherwise risk falling into isolation.

5. Guest blogging

Finally, and referring to the importance of the number of incoming links in SEO terms, carrying out guest blogging strategies can increase traffic to a website or blog considerably.

This strategy is based on writing articles as a guest writer on external blogs in exchange for including links to your own website or blog.

This strategy offers through “linking” the possibility of positioning the brand image in a more visible way, as long as the way of doing it is taken care of.

In this sense, the links must be included with caution, avoiding redirection overloads and links to suspicious websites or content cataloged by the major search engines as spam.