The combination of SEO and UX for websites is one of the most effective marketing strategies available today. Combined, they provide a complete solution for your business’s website. What you need to ask yourself, however, are whether or not SEO and UX are actually separate concepts or if they are simply tightly intertwined.
Both SEO and user experience go hand in hand with digital content. Search engine optimization (SEO) deals primarily with the arrangement of words within the digital content, in order to boost your rankings in the search results. In short, SEO improves the visibility of your website in search engines by using keywords, back links, and other elements. This type of SEO can be highly effective, but only if it is done correctly. Otherwise, you may end up wasting money on ineffective campaigns that will yield little results.
Conversely, user experience deals with the overall user experience, from the point of view of the search engine bots. There is a great deal of overlap between SEO and user experience in this field, especially when it comes to designing a website. When SEO and UX happen to be closely aligned with each other, it is called an “ecommerce website.” These businesses use digital content, as well as marketing techniques, such as video marketing and SEO to promote their products and services online.
Another way to look at the relationship between SEO and usability is to consider how SEO-rich or content-rich a site is. This, of course, does not take into account the importance of link building, which is a significant element in building up organic SEO. Nevertheless, a site that is well optimized for SEO purposes will certainly have greater value from the standpoint of the search engines, because it will be easier for it to appear toward the top of search results. In this respect, SEO and user experience are very closely intertwined.
The relationship between SEO and digital content is not limited to ecommerce sites. Digital content, or “sales content,” encompasses a wide range of digital media, including videos, podcasts, images, blogs, news stories, press releases, audio files, videos, books, and much more. In many ways, these types of content are like traditional sales literature. SEO is an important part of the marketing mix for many different kinds of digital content, but it is also an integral part of many other forms of internet marketing. This means that if you want your business to succeed on the web, you need SEO and user experience.
For instance, consider the phenomenon of viral marketing. Viral marketing is a marketing practice in which an idea or message is spread by way of several disseminated “partnerships.” The most common example of this is the spread of an email or company newsletter. In this case, the content is distributed without the person who created it having to do a lot of hard work. However, the content needs to have some value – otherwise, it would just be a spam email, and people would ignore it.
Similarly, content needs to be of some value to the reader. Search engines look for digital content in the same way that they look for traditional content. If a person is looking for information on quilts, he or she is more likely to search for “quilting” or “quilting supplies.” Search engines also look for digital content when a search term coincides with a list of relevant content. For example, if someone is searching for “home renovation” the search engines will look for articles on interior design, house cleaning, renovations, and so on.
SEO and ux are interrelated, but they are not mutually exclusive. Because of the increasing importance of SEO, traditional websites are realizing the importance of SEO and ux. Thus, you can say that SEO and ux go hand in providing high quality content for your website. In this digital age, content is king.