In today’s business world, client-side programming (CSP) is quickly becoming an outdated and outmoded technique. Companies are seeking solutions that will help them stay ahead of the competition by leveraging the power of a cloud-based software model to deliver new and innovative business solutions. By automating processes on the front end, businesses can effectively and efficiently manage all aspects of their business operations, increasing profitability and reducing expenses. To achieve this goal, companies must adopt these website best practices.
A great way to improve conversion rate is through enhanced usability and ease-of-use. Ease of use begins with the web design itself. Customer satisfaction begins with how a web site is laid out and organized. By ensuring that your website is easy to navigate and fully functional, you’re setting a tone of confidence that resonates with your audience. Once visitors have navigated through your web site and received the information they’re looking for, your next task is to ensure they will return.
For e-commerce businesses, the ability to convert visitors from a sign-up page to a subscriber is critical to making a profit. Using a lead-capture page (or a lead capture system) allows you to capture details about your leads so you can follow up with them as they become interested in your products or services. Your lead capture page should include a primary and secondary URL, a welcome message, detailed sales copy, and an unsubscribe link. You’ll also want to create a custom domain name and redirect customers to an email options page where they can safely ignore your unsolicited emails. Once you have their contact information, you can begin building your relationship with them by sending them promotions or special offers. In most cases, this will result in more sign-ups or at least a higher conversion rate.
Social media sites are also a great place to boost your conversion rate. By using Facebook and Twitter to market your web site, you can expose it to a whole new group of customers. Not only will these two social media sites provide an excellent source of back-links to your site, but the comments, suggestions, news, and trivia posted on these pages can help visitors feel more connected to your brand and further identify with it. As a result, they are much more likely to engage and return to your site, ultimately increasing your conversion rate.
For companies that offer a range of different services or products, it’s important to track your website’s performance in order to determine whether it’s performing up to par with your expectations. Some SEO techniques, such as keyword research and analysis, are very time-consuming, while others, such as content optimization, can be costly. Fortunately, there are tools available such as Google Analytics to help you determine where your traffic is coming from, how it’s being utilized, and which keywords are bringing you the most success. By closely monitoring your conversion rates, you’ll be able to quickly pinpoint areas that need improvement.
Tracking your website’s conversion rates will also allow you to determine whether or not you’re making the most of your branding efforts. One of the most common mistakes of website owners is waiting until their site is completely established before they begin testing it. Many companies wait until their brand has fully taken shape and their product or service has gained enough popularity to begin investing in a tracking system, but this can make things more difficult. Instead, by tracking your conversions before you’ve officially launched your product or service, you can make the most of the marketing dollars you have to invest.
Another SaaS website best practice is to stay updated. Most businesses, when first starting out, are not as well-versed in the intricacies of SEO and social media, and may unknowingly be setting themselves up for failure. Because search engines rank websites according to keywords and content, it’s important to keep your site’s page rank up in order to attract the best possible clients. By allowing old data, such as old blog posts and press releases, to remain on your website, you could be leaving it vulnerable to outdated information that could decrease your conversion rate. A successful online campaign is a complex blend of content, keywords, and linking campaigns, which can’t be finalized in a few months.
The final SaaS website best practices is to always give your clients something useful to keep them coming back to your site. Instead of just shoving affiliate offers and sales pitches right in the middle of the main body of text, provide your readers with informative articles, videos, and social media posts that will entertain and interest them. Also, instead of making your social media profiles just another way to say “Buy,” encourage your readers to comment and ask questions on different products and services. These interactive exchanges will help your customers to feel that you actually care about what you’re saying and could lead to increased loyalty. If you keep this website best practices in mind, you’ll build a website that attracts the right customers and will make it easier than ever to generate sales and revenue!