Powerful-Law-suits-Content-Based-Books are the most powerful resource for increasing your site’s traffic. You can use the information in these books as the basis of your own articles or blog posts, which you can submit to article directories. If your articles are found by other webmasters, they would definitely add your site’s link to their site, and in effect, drive more traffic to your website. The links that result from these reciprocal linking programs are called the “referrals”. They help your site to grow in visitors.
So, why would you want to use this book? What’s so good about it? I will be honest with you; I was skeptical at first. After all, a law firm’s web site is not my own web site! But, after reading through the book in its entirety, I realized that this book was not just about Law Firm Traffic Marketing, but it was about transforming traffic into clients.
The book starts with a brief introduction on legal business practices. Then, the author provides some excellent advice on how to get the word out about your website, and what types of content you should include in order to draw in the right people to visit your site. The next section of the book gives examples on what types of headlines and copy to use to attract potential clients. The next section will help you build your email list and use the power of the Internet to promote your website. The final part of the book examines different kinds of media that you can use to promote your site.
One thing I thought the book lacked was a true traffic building system.
Sure, there were a couple of good strategies suggested in the text, but nothing that really amazed me. For example, one of the ways they recommended to build traffic is by using article marketing. I have used article marketing myself and know it can generate a ton of traffic, but I have never actually come across any traffic generating articles that generate a ton of sales.
Another thing I thought the book lacked was traffic generation strategies
that focus on converting visitors to clients. For example, one of the ways they recommended is to send out press releases about your new website. If you use it correctly, you can send out hundreds, if not thousands, of press releases and have them published in several different places, but none of them will capture any meaningful reader attention. They won’t give your site any chance to succeed.
I also thought the book lacked a real strategy for actually driving traffic to your site. For example, they recommend that you set up a blog on your site and then add affiliate links to it. That’s fine; I’ve done it that way as well. However, if you are not careful you end up with a bunch of links pointing to your own sites, which doesn’t help the ranking at all. So, while this approach may work well enough initially, it is far too much work to maintain and is frankly not worth the effort to most bloggers.
Also, the book was geared mostly towards bloggers. There was absolutely no mention of what could be called “offline SEO” which is what many people outside of the legal world would think of when they hear “SEO.” The authors make their money from blogging so they obviously don’t care about offline SEO. This is unfortunate because the advice within this book could easily be transferred to other aspects of online marketing such as email campaigns, link building, etc.
Finally, as someone who has struggled to build my site,
I felt the book did a poor job of explaining some of the more advanced concepts. For instance, he discussed how to incorporate Meta tags correctly. Well, that is one of the keys to really succeeding with SEO but only recently have I come across the concept of Meta descriptions. There are a few other topics that he perhaps could have mentioned a little more. Overall, this is a helpful guide with a lot of practical advice but the same dynamic could be achieved with far less effort if you had SEO knowledge yourself. The Power Lawsuit Content Strategy eBook does address this issue in the foreword however.