Social Media Marketing
Social Media Marketing

Is Social Media Marketing Important In 2022?

If you’re interested in learning how to maximize your social marketing efforts, this article will be a great place to start. In this article, we’ll cover Short-form video, Contests, Influencer marketing, and TikToks. You’ll also learn how to take advantage of the latest trends. In the year 2022, you can expect to see more short-form videos and contests.


With the growing popularity of short-form video on the internet, it is imperative to understand how TikToks can impact your brand’s marketing strategy. As a social media platform, TikTok is unique in its algorithms and audience demographic. Therefore, your content should reflect your brand’s personality and target demographic. If you want your video to be seen by the widest number of people, you must be prepared to create content that will reach its target audience.

Short-form videos

The art of storytelling can do wonders for a brand’s image. A recent video from Airbnb has garnered more than six million views on YouTube. The popularity of video content on social media platforms is soaring. According to a recent report, the number of YouTube users worldwide is set to increase to over 2.8 million by 2025. Video content is a must-have for brands that want to reach and engage their audiences.


One of the best ways to generate brand awareness and engagement quickly is to run a contest or giveaway. In fact, seventy percent of consumers say more brands should conduct contests or giveaways. The good news is that contests and giveaways are becoming more popular than ever. And they’ll only keep getting more popular. Here are some great examples of how you can use social media contests to generate brand awareness and engagement.

Influencer marketing

According to IPA, influencer marketing is a must for brands in the next few years. The growth of TikTok, which enables users to share their videos, and the increasing popularity of everyday influencers, are driving the trend of unfiltered content. Moreover, businesses are learning to navigate the space and influencers will become vital intermediaries in connecting brands with consumers. Here are a few ways in which influencer marketing will be an important part of social media marketing in 2022:

Social selling

Despite the rise of digital platforms, the importance of social media marketing for businesses is still relevant today. People still want to trust brands that offer reliable information and are not scams. Studies show that when people find out that a product or service was recommended by an influencer, they are three times more likely to purchase it. That’s why it’s crucial for businesses to optimize their social media marketing campaigns for mobile devices.