Domains are a very important part of your online business. Without it, your web-site is just a website – and you can forget about making it pay. However, before you get ready to buy any website hosting plan, it’s best to know how to choose the best domain name for your site. This makes a lot of sense. A name is one of the first things people see about your site, and it’s usually what they’ll remember your site by. That’s why it’s so important to choose the right one.
Of course, you have to be able to spell it. You don’t want to try to guess at your domain name when all you have is the name of the thing that your site deals with. It should really be short and easy to remember for visitors who come to your site. But more importantly, it should say something about what your business is all about.
For instance, suppose you’re running a site selling exercise equipment. You could imagine how many potential customers you might have if you had that domain name. “Exercise Equipment” is much easier for people to remember than “Exercise”. That makes a lot of sense, don’t you agree? Think about it.
Another point to consider is that a domain name that’s too short may be difficult to spell. It could even sound awkward. Imagine the site visitor reading your domain name and then having to strain their eyes to read the words. That could ruin the entire online impression that you were trying to give them.
So, if you need to know how to choose the right domain name for your site – another good idea is to come up with an original idea. This doesn’t mean that you have to come up with a silly name. It does mean that you have to think carefully about the content of the domain name. You want the domain name of your site to be the focal point – to draw the visitor in.
A good example of this is the way that Facebook creates its homepages. The first page is usually about the company, with the other pages relating to specific products or features. Facebook also includes small but useful features like a search function, a gallery, and a listing of events. All of these are designed to increase the user’s experience of your site – but they do this without including any long, boring keyword phrases.
How to choose the domain name of your site – although very important – should never be forgotten. This is because those long, boring keyword phrases could easily be considered spam. By branding your pages with keywords that relate to your content, you can build trust with your potential visitors and convince them that your page is worth reading. At the same time, you want to make sure that you don’t get too many keyword phrases. If you happen to use too many, Google will penalize your site for being repetitive – and it won’t help you build the kind of traffic that you need to make your site successful.
Although it can seem confusing, learning how to choose the domain name of your website is actually easier than you think. It just takes a bit of patience and a lot of research. If you do this right, then you’ll find that it’s very easy to succeed with your online business. Once you’ve got your domain name picked out, all you have to do is start building your site! Good luck!