Before you start building quality backlinks, it is important to know that there are two main types of search engine optimization: on page SEO and off page SEO.
On page SEO focuses on optimizing your website for specific keywords, including them in all of your content and creating a website that is easy to search and use.
On page SEO has built-in SEO tools that allow you to optimize your website content for on-page ranking factors.
On the other hand, off-page SEO requires a lot more work.
In off-page SEO you create links to different quality websites, to increase the relevance and credibility of your website.
In this post, we focus on how to build web links, how links affect your website’s search engine placement, and how to build quality backlinks.
What are backlinks
Backlinks, or website links, create a connection between two web pages.
They literally link the pages so that when a user clicks on text with a hyperlink attached, it directs them to the address of the website they are linking to.
In real life, people thrive on partnerships.
Our reputation is built on the people we partner with and who choose to partner with us.
In the digital world, backlinks work the same way.
They are equivalent to votes of confidence to your website.
When search engines find that your website gets a lot of quality backlinks, that ensures that your pages offer relevant content.
The more quality backlinks a website has, the better it is perceived by search engines.
Backlinks and SEO
A good SEO strategy is made up of 30% on page factors and 70% off page factors.
Building a good reputation online is crucial for website linking.
Search engines place great importance on the type and quality of the links that point to your website.
Google has an EAT concept to determine the quality of the content on your website, that is, your content must be expert, authoritative and trustworthy.
If your website does not have these qualities, your ranking will always be lower in search results, even optimizing the ranking factors of your pages.
This is because the goal of Google and other search engines is to provide trusted and expert content to their users.
Popular sites like Wikipedia have thousands of linked pages.
These backlinks help keep those pages at the top of search engine results.
This is because Wikipedia has earned a reputation for providing reliable information among other websites.
How to make quality backlinks for your website
There are a number of backlinking strategies that you can implement to increase the relevance of your website.
Creating quality content on your web pages is a good way to start.
Create your website as an authority in your niche and share your content through social media and article submission sites.
This is a good strategy to get quality backlinks.
Start by looking for content that is worthwhile, that is, your articles or content that receive quality backlinks.
Generally, the content that receives backlinks has also attracted participation and has been shared on social networks.
Review your article and update it, create something better.
Make it longer or reuse it by creating an infographic or other types of content.
The next step is to go back to the link-worthy content that you used as the basis for your own content.
Contact the websites that linked to it and let them know that you noticed they linked to good content.
Then casually mention to them that you created a similar, but more up-to-date post.
Send them a link to your content and let them decide whether or not they will use it.