user experience
user experience

User experience (UX) is, without a doubt, one of the most critical factors for effective SEO in 2021 . With the average attention span of Internet users seemingly shrinking by the day, and a generation that expects instant results, the speed and ease of navigating a website are of paramount importance.

In this post, we’ll take a look at user experience , what it is, search engine optimization, how to improve it, and why it’s so important to every website owner.

What is user experience?

The concept is self-explanatory as it is about the experience a visitor receives when viewing and browsing it. A positive user experience is made up of several factors including but not limited to the following:

  • Web page loading speed
  • Easy and logical site navigation
  • Minimal ads and popups
  • quality content
  • Text with a lot of white space and divided with subheadings
  • Content that can be quickly scanned
  • A website that is pleasing to the eye and easy to read
  • Make it as simple as possible
  • Have a frequently asked questions (FAQ) page
  • A clear call to action (CTA)

In reality and basically, the goal of the visitor is to have a great visual experience and navigate the web easily. It seems easy, but it is not so, since there are other criteria necessary to generate the maximum experience, results and conversions.

How to get approved for Web Core Vitals?

The scores in Web Core Vitals will be elements that directly influence the user experience. If you encounter problems to make your scores good, at ARGRUPO we are experts in SEO and we can help you. All you have to do is contact us.

Who really cares about the user experience?

Visitors want to have a great user experience, so basically everyone cares about that. A website that offers a positive user experience will retain users more, and for this reason, it is best to give them an incentive that makes them want to know more about you.

Site speed is also part of the UX, as long load times need to be addressed to improve SEO, and it is becoming more and more important. Admittedly, this will also depend on the user’s Internet speed, but even a fast website load time won’t make much of a difference if the website has bugs, long load time, slow TTFB, and slow browsing.

The goal is to make sure each page opens quickly and smoothly. You will keep users and also lower your bounce rate, which is good for your Google ranking.

Does a bad user experience make you rank lower in search engines?

Google is putting more and more emphasis on website owners who provide a positive user experience for visitors, and it can affect your ranking, positively or negatively. The UX will affect your ranking, conversion rates, and bounce rates. And that in addition to gaining or losing traffic, posts and new customers.

The objective of this search engine is to offer the best results for a query. There are many factors involved in how you arrive at these results. Quality content is always vital, as are natural backlinks. User experience also ranks high as quality in general is becoming the most important thing in the world of search engines.

If users visit a website and leave immediately, this is an indicator that the site does not offer a good user experience in one way or another. It could be something as simple as the content not being what the visitor expected, the site looking like a mess, or the site being very slow.

Each one must look at their website from the visitor’s point of view to modify, test and make design changes or adjustments that improve the UX.