If Google has positioned itself as the first international reference in terms of positioning, it is because, after all, it sets the standards for us to improve the visibility of our websites.
Surely, you will know some of the most popular Google tools, such as Analytics or AdWords. But the thing does not end there…
“Google releases a wide variety of tools and programs, as well as extensions for its browser, Chrome, every year.”
Just think that Google emerged as a search engine, and we already use its social networks (G+ and YouTube), its email service (Gmail), its web browser (Chrome) and a lot of other services.
Knowing and handling all Google tools is not necessary, since some are intended for businesses, others for webmasters, others for developers and programmers, etc.
However, I think there are a few that can be very useful to optimize your website, and that we should all know about.
How to get a site optimized for Google
When you decide to launch a new web page , or want to improve and optimize an existing one, we all wonder how Google’s requirements will affect us and how our site will appear when a user performs a search.
It may seem that these are undefined concepts, since they are often talked about in a generic way, but nothing is further from the truth! Google has different help and support guides that will help you clear up doubts.
One of the most complete guides that it presents is its “ Steps to get a site optimized for Google ”, where it explains detailed aspects of basic optimization for correct positioning in its search engine. He gives tips like:
- Offer quality content.
- Work on link building.
- Create friendly websites, easy to use.
- Avoid over-optimization.
And for other more generic tips on quality and design, their “ Webmaster Guidelines ” are very interesting. They explain which techniques to follow and which ones not, and give detailed advice for developing quality sites.
Throughout this type of guide, it is common to find references to Google tools that will help you achieve your goals and optimize a website.
Benefits of following Google’s instructions
You may not agree with some of the indications that Google gives for site optimization. Sometimes, depending on the objectives of each company or business, it is difficult to meet all the requirements.
There is no need to become obsessed, since it is better to defend your project than to lose your way trying to comply with everything that the search engine demands.
“It is just as important to take Google into account as it is to take into account the good user experience.”
What benefits can be provided by complying to a greater or lesser extent with Google’s requirements?
- Positioning in the main search engine: Google is the tool used by most Spanish Internet users to find what they are looking for.
- Quality technical support: In the online guides and with the telephone assistance service of the different Google tools, you have support available 24 hours a day. Also, in my particular experience I can say that it is a quality support.
- Compatibility between its tools: All the tools and programs it launches are compatible with each other, and there are guides on how to link with each other. By following their steps, it is easier to find the possible failures and fix them.
- Compatibility with different developers: When working with third-party developers, it is easier to do so with Google’s guidelines. Everyone knows them and the documentation is online, so when it comes to changing the work team or expanding it, it is easy to find people who understand the project.
- Follow trends: The search engine is constantly evolving, and using its tools will help you to always be up to date and learn about changes first-hand.
9 Google tools that will help you improve your website
The number of Google tools available, as I have already mentioned, is very extensive. In today’s article I am going to focus on the 9 tools that I consider essential for all kinds of online projects.
I am going to focus on all of them from the point of view of how they can help you optimize your website, even if they have other functions available that are useful in other types of strategies. After all, some of them are very extensive, and you will only get full knowledge by trying them out and investigating them first-hand.
It is an online “school” aimed at all those who start a project from scratch or want to improve the one they have already created. It serves both for personal projects, such as blogs, business projects, online store, content, etc.
It consists of three modules, whose videos and explanations last about an hour. It explains the basic concepts, the requirements of Google and gives an introduction to some of the tools.
The themes are divided as follows:
- Module 1 : How to create an extraordinary website.
- Module 2 : How Google understands websites.
- Module 3 : How to use Google resources.
Although it may seem like a basic tool, it includes many nuances and details that are often overlooked or not well understood.
Traditionally known as Google Webmaster Tools , it is one of the free Google tools that help you monitor and improve your site’s presence on the Internet.
It gives you a detailed view of how Google understands your web page and what it needs to improve its performance.
In addition, it serves to be sure that web content is indexed, to include or exclude content in the search engine, as well as for the maintenance and resolution of doubts and software problems.
You can find this tool by itself, or within Search Console, and it is one that I consider essential.
It measures the performance of the website on both mobile devices and computers, and gives the results on a scale of 0 to 100, where 100 is the best possible performance.
What it measures is the loading time of the top half of the page, and the entire page, in two different sequences. Of course, it only takes into account the aspects outside the network, since the connection of each user can vary enormously.
It is one of the Google tools that is still being tested, so you will find it in the beta option.
It is aimed at those who are now starting a new project and do not have their own domain purchased, although it also allows you to transfer an existing domain.
In addition to hosting for the domain, it has web page development tools through popular content managers (such as Blogger or Shopify), and includes customizable email accounts.
Surely, it is one of the best known, since it is the web analytics tool par excellence.
It allows you to analyze user tracking, entry sources, exit points from the web, the results of marketing campaigns, the duration of visits, bounce rates, etc.
It is a very complete tool that generates a lot of information that will help you improve your website and the user experience.
In this case, it is a tool for content optimization, and it is the best way to know what users need at any given time.
Trends, analyzes the most popular search trends at all times, and segments them by areas, demographic data, etc.
It is Google’s tool for sponsored advertising that is always in constant evolution, and one of the most popular (along with Analytics). For example, the way ads are displayed and described changed slightly a few months ago, and this means that you too have to get your act together.
In addition to advertising, it has functions that are very useful for optimizing your website.
In this sense, it has the ” Keyword Planner “, which together with Trends is of great help to know what searches users do and how much bidding competition there is for each term. This tool is, perhaps, one of the ones that has undergone the most changes today due to limitations…
It also has an “Opportunities” tab that, although it is directed to the ads themselves, sometimes gives ideas that can be extrapolated to the web page.
It is a tag management system that helps to quickly manage tags, fix errors, and edit code snippets related to the different Google tools.
At first, it’s a complicated tool if you don’t have prior knowledge of programming, but with the guides that are there you’ll be able to get loose quickly, and it will help you a lot when putting together different tools to achieve your goals.
It is one of the least known tools, but tremendously useful. It is intended to find the relationship between the searches made by users and the real moments that are being experienced in society.
Surely, you will know the videos that Google releases each year end with the summary of what has happened and what users have searched for. These relationships are made with these types of tools.
And it is that, although there are obvious moments that are logically intertwined, there are many small moments that arise in each culture or country that are not so easy to analyze. In addition, there are searches that sometimes have nothing to do with anything, but finally the union is found.
It allows you to analyze searches by topic, but also in specific periods of time, or in certain areas. This can help you know what has happened to increase or decrease your visits, and what users need.
Chrome extensions to be more efficient
In addition to the Google tools that we have seen, I recommend you take a look at the Google store for Chrome.
In it, you will find a large number of extensions that can simplify your work and help you to know the status of your site at all times.
For example, Google Tag Assistant will tell you if the tags you use are well implemented. That is, have you entered the number of Adwords or Analytics correctly? You can get rid of doubts with this extension.
There are also others that will let you see how the web page is displayed on mobile devices, and if it is responsive or not. Others will help you to know the domain and page authority.
Many of them are just informational, but don’t underestimate them.
“Knowing the main data of your website at all times will allow you to be alert and predict possible problems.”
The constant evolution of Google forces us to always be aware of changes in its algorithms to improve and optimize our site at all times. Therefore, working with official Google tools lightens the work, giving us first-hand information.
It is about knowing how to see which tools are the ones that best adapt to your projects and get the most out of them. In this way, you will be able to meet the search engine’s requirements and maintain or improve your positioning without losing quality on the web.
Google’s catalog of tools is very extensive, but don’t get obsessed wanting to know all the options; it is better to handle few tools, but to do it well and knowing how to guide the results to the objectives of the company or business.