Most companies and businesses using WordPress have at one time or another run into some issues. There are of course the more routine things that you can’t foresee and the less routine but still problematic events. These occur either because of lack of communication between the webmaster and the web developer, lack of attention to detail by the business owner, or just bad experiences in general. Whatever the cause, these common mistakes are what you need to avoid if you want your website to be a success. The following article will discuss the most common mistakes most businesses using WordPress make.
The first mistake you should avoid is using the default theme for your website. While this is not such a big mistake as other things you may choose to customize, it can make your website appear old and dull compared to the other sites out there. A better choice is to find a good template designer to help you with this process.
Another common mistake is the use of template names that are already used by other companies. This is especially true for small businesses who are just starting out. Trying to compete with larger companies that have a name like “Bluehost” or “Gobbler” for example, makes sense only if the end result will be the same. As a small business you should strive to be unique so you don’t come off as a spammer.
Another issue is using the wrong template for your WordPress site. Don’t be afraid to ask for help in this area as there are many template designers out there that specialize in helping people get the right look for their websites. If you think asking someone else to design the template for you is too expensive then try shopping around. You can easily find someone who is willing to do this within your budget. Not only will you be able to avoid the common mistake above but you can also ensure that the template you use for your website is unique.
One last thing to watch out for when using a template is making assumptions about how your readers will see your content. One of the biggest mistakes that many businesses make is assuming their readers will understand what is going on if they simply read the template. If you assume your readers won’t, it can cause unnecessary delays in updating your website.
You may also assume that you can use any template that you like and it won’t matter which one you use. Unfortunately this isn’t true. In fact, a lot of times it has been found that businesses that use WordPress tend to fare better than those that don’t. Why? It’s because WordPress has been designed specifically with the blogger in mind.
The blogger is a person that is looking for information, content or tips about a certain subject. They aren’t looking for fancy graphics or high-tech layouts. A template might make it easier for you to write your article but it won’t necessarily be effective. Also, as a rule you don’t want to use a template that’s already done. It’s not easy learning how to do new things so instead you should learn from the experts.
Finally, don’t assume that you know what your template does. Use your knowledge of WordPress and figure out what’s going on. Don’t rely on guesswork. By doing so you are increasing the chance that something goes wrong. Instead you’ll know exactly what’s going on with your page so that you can fix it quickly.
There are several different ways that a WordPress template can fail you though. For example, if you use a default template, chances are that your theme will be too general. This means that most readers will have little to no understanding of your site. Even worse is if you over complicate things with various fonts and visual effects.
A more common problem is where your template is poorly designed. This could include elements that either don’t fit with your theme or the template itself just doesn’t work. For example, if you have your header centered over your content then it doesn’t matter how neat your template is because it just won’t look good. So, as with many other elements in WordPress, it’s important to choose wisely before committing to your investment.
There are quite a few mistakes businesses using WordPress have made. As mentioned before, by avoiding these you’re ensuring that your blog will perform much better than those who didn’t avoid them. It’s also highly likely that you’ll be able to achieve all of your marketing goals with much less effort. It’s well worth giving WordPress a shot if you want to enjoy great results!