digital transformation.
digital transformation.

We are facing a global scenario of changes in which the transformation of companies and business models is more important than ever. Organizations must be proactive, capable of evolving and adapting to market trends in order to manage change.

A new world, with new processes and systems, new interactivity and new ways of working impose a forced acceleration on companies in their digital transformation . Organizations must rethink the future in a different and more efficient way, that is, constantly innovating and exploring new frontiers.

To face these changes and be resilient, relying on technology will constitute the fundamental basis of any organization to ensure business continuity . In an environment that is increasingly fast in terms of technological innovation and more changing in organizational needs and customer demands, the need to establish short-, medium- and long-term strategic planning in a structured manner is extreme in order to obtain the maximum benefit in the shortest possible time.

For this reason, it is vital to have new work models with agile mechanisms, based on Artificial Intelligence , IoT , Machine Learning and Data Intelligence , which allow processes to be automated , improve the customer experience and make decisions quickly based on valuable information. According to IDC Research predictions, by 2022, 75% of organizations will incorporate intelligent automation tools.

For many companies, modernizing their legacy systems and transitioning to hybrid cloud has been a difficult challenge to overcome. However, cloud systems have become a strategic pillar, it is an essential enabler due to the ability it provides to execute any job remotely, as well as the savings and flexibility it offers. In addition, the cloud provides a fundamental security environment, where automated infrastructures, backup systems and intelligent storage are cornerstones to respond to the ever-changing needs of companies.

Evaluate the digital maturity of companies

With an eye on the future, according to a report by BusinessEurope, 85% of Spanish companies plan to increase their investments in digitization. In order to obtain notable benefits and successful results from this transformation, it is important to carry out a preliminary analysis to take into account the context and understand the business in depth.

Investments in direct digital transformation will reach 6.8 trillion dollars between 2020 and 2023, according to the IDC report. In fact, by 2022, 70% of all organizations globally will have accelerated their use of digital technologies, transforming existing business processes to drive customer engagement, employee productivity and business resilience.

In order to meet current and future demands, business transformation must focus on four key areas: innovation, operations, employees and customers. The digital transformation strategy must address them equally and be aligned on all of them. With the aim of helping and accompanying companies on their path to digital transformation, Prodware , a technology consultancy, offers a Digital Maturity Assessment to analyze and find out where the organizations are in each of these areas, according to the sector of activity in which they are located.

This Digital Maturity Assessment will provide key information through a completely free and detailed report of the current position of the company. In addition, in order to advance strategic planning, the report will point out recommendations focused on the company as dictated by market trends and will indicate the next best steps to evolve and adopt the change in an integral way. This personalized evaluation will allow finding the right approach to have a defined digital transformation strategy and achieve organizational objectives.

Digitization is a lever for transformation, it offers real and long-term competitive advantages. For this reason, technology has become a catalyst for change, a differentiating element for companies that is an essential asset. The role played by technology as a business enabler is increasingly palpable and has been reinforced in the last year as a result of the health crisis experienced. In this sense, it is necessary for companies to reinvent themselves to remain or become global leaders.