Many businesses resort to the strategy of doing giveaways on social networks with different objectives: gain followers, be more visible, multiply reach, increase their engagement…
Be that as it may, thanks to the rise of apps to carry out raffles, it is very easy to carry out this type of action. Of course, you have to know which app to choose. It is true that the market is full of them, but not all of them offer the same facilities.
Do you want to know which are our favorites? Below we list some of them.
Why use an app to do random giveaways?
If you have decided to use this type of action in your marketing strategy, you may be thinking that you can carry out the draw manually yourself. Or even choose a random name from among the participants and thus announce the winner.
We do not recommend that you use these techniques at all. It is best to use a free sweepstakes app that shows impartiality and does not give room for misinterpretation.
More specifically, we recommend its use for reasons such as the following:
- Be transparent with the draw. This is the most important reason of all. You must be transparent and honest with the results. And also have evidence of it. A giveaway app can help your followers trust you and your practices, even if you’re a regular on Instagram Web .
- Have evidence of the time of the draw. As we said, it is not enough to be honest, you also have to prove it. A sweepstakes app allows you to save evidence of it or even just record the process or take a screenshot of the final result. Then you can share this material and show that the draw was clean.
- Get a winner the easy way. Finally, using a free app to make giveaways will make it much easier and faster for you to get the name of the winner. And not only that, but also the substitute.
What is the best app to do free giveaways?
Now that you have understood the importance of using technology in this type of strategy, let’s see what apps are available. As we told you at the beginning, the market is quite wide, but not all of them offer the expected results. In the following paragraphs we leave you with our favorites.
➽ App for Instagram giveaways
Let’s start by looking at the best performing options available for instagram. This social network is the network par excellence to carry out raffles. Surely every day you come across a new one. Let’s see which is the most acclaimed instagram giveaway app:
- Draw2. It is undoubtedly the best known app for some time. It is free, like all the ones we will mention, but it has a payment option with more features. To start using it, it is essential that you have at hand the list of all the people who have participated. When it is, you just have to paste it in the corresponding section and wait for the app to decide who the winner is.
- Comment Picker. In order to use this free sweepstakes app, you must register on its website. When you do, you can enjoy all its features. To obtain the winner of the draw, it is essential to indicate to the app which is the publication of the same and let it process the data so that it tells us the name of the lucky one. If you wish, you can make use of a more advanced configuration where some of the most relevant requirements of the contest are indicated.
- Sweepstakes app. The latter is extremely easy to use. To choose your winners, you just have to go to the website of this app to make random draws and enter the URL of the publication where the rules of the contest have been exposed and users have participated. In just a few seconds the application will have analyzed the data and will show you who is the winner and the substitute.
➽ App for Facebook sweepstakes
You may think that it is only possible to do giveaways on Instagram, but in this regard, Facebook is not far behind. In fact, there are also several apps that we want to recommend:
- Fairy of Luck from FanPage Karma. The first thing you need to do to use this Facebook giveaway app is to link your company page. When you do, enter the giveaway post URL and configure things like valid dates and the like. With this, you can already know the winners of your contest.
- AgoraPulse. This other free sweepstakes app has multiple features to manage social networks. Among them, the one that interests us here. One feature that sets it apart from the rest is that you can use a questionnaire as a sweepstakes filter. That is, it is possible to propose several questions and choose the winner only among those who have answered correctly.
- WooBox. Finally, this other app is the one used by brands like Shopify or American Airlines. It has a simple operation and allows you to choose up to several winners in the same draw.