web optimization
web optimization

As we already know, because we have heard about it hundreds of times, the optimization of our website is essential since it is the way to show our website to users, it is the way we have to “sell ourselves”. In other words, our website will act as a showcase for users. Do you really know all the benefits of optimizing your website? We tell you!

What is SEO optimization? 

SEO, in its acronym in English Search Engine Optimization, are a series of content optimization strategies that aim to improve our position in search engines, for certain search terms, in order to increase traffic to our page. website . 

Therefore, the strategies that we use to position our website will be SEO techniques that will not only direct more traffic to our website, but also improve other features. Some of these features can be: improving the design of our page to make it more attractive to the user, improving the keywords we use to refer to our content on the web, etc. In short, SEO positioning offers our website many advantages that go beyond finding us in first place when someone searches for terms related to our website on Google.

To optimize our website we need to carry out SEO positioning strategies since thanks to them we will be able to position ourselves in search engines, mainly in Google, since it is the most used globally. 

An optimized website with well-planned SEO will better achieve conversion goals and save you a lot of time and money.

Therefore, the strategies that we use to position our website will be SEO techniques that will not only direct more traffic to our website, but also improve other features. Some of these features can be: improving the design of our page to make it more attractive to the user, improving the keywords we use to refer to our content on the web, etc.

Benefits of optimizing our website 

  1. Improves return on investment:

    As we have already mentioned at the beginning of this post, one of the main objectives of SEO positioning is to direct a greater number of traffic to our website. And if possible, that this traffic is of quality. Once we have managed to increase traffic to the web, sales will increase. Yes, it is true that not all visitors will become customers, but there will be more chances. 

  2. Achieve a good long-term positioning:
    Another very important advantage of SEO positioning is that it is an inbound marketing strategy that will also serve us well in the long term. In other words, if we manage to have a good position on the web, and we periodically carry out maintenance to stay in the top positions of Google or another search engine, it will not be easy for them to “remove our position”. Therefore, this will help us to find ourselves very high in the search results in the long term and, therefore, generate greater profits from our web business. 
  3. Earn targeted traffic:
     

    Studies show that 75% of people only click on the first three links displayed by any online search engine when they type in search terms. And in addition, only 15% go to the next page. 

    What does this show us? Indeed, the importance of being the higher the better in the search results since the majority of users looking to buy something related to their searches will only choose us if they find us first. 

    To position ourselves higher, it is important to use keywords that help us relate specific terms to our brand so that users can find us quickly.

  4. Generate more sales: 

    It’s not hard to believe that if visits to our website increase, so will sales. However it is not always so. Sometimes we can receive many visits to our website, but if the client does not quickly find what he is looking for, he will return to the place where he entered. This affects not only our sales, but also the bounce rate generated by our website. 

    Therefore, SEO positioning not only generates more traffic, but also helps optimize the conversion rate of our website. In other words, when we use the correct keywords and we have a web page with a lot of visual clarity, the traffic that is directed is highly likely to become our client or at least show the intention of communicating with our brand.

  5. Get a good promotion:

    This is one of the advantages of SEO positioning that the campaigns we carry out to increase traffic, such as those of Google Ads , for example, do not have. When we create campaigns, the moment we stop it, it stops generating traffic. On the other hand, the same does not happen with SEO since it offers us durability over time once our web page is optimized.

  6. Create good digital content:

    Google does not know how to decipher the content that appears on our website, especially when this content is written in Spanish. Therefore, any content will position us. However, it is important that what is written has good keywords, since, when our website is positioned, we want visitors to find what they were looking for on our website and not leave again to go to another company’s website. 

  7.  Get visibility for our brand:

    When we find ourselves at the top of search results on the web, we are gaining a good online reputation for our brand. That is to say, if we appear in the first positions, we are giving the user a sense of trust since that means that we are standing out above other companies that do the same. Quality, therefore, is closely linked to this and will enhance the image of our brand. 

  8.  Improve loading time and gain usability:

    It is also important, when we do SEO analysis to improve the positioning of our website, to know how long it takes our page to load. When we enter a page on the Internet, if it takes a long time to load, we will leave it without having consulted it. 

    Therefore, it is important that we improve the loading times of our website, that it does not contain images that take a long time to load, etc. Another advantage of SEO positioning is that to be well positioned we must improve our website. We must make it as intuitive as possible so that it is easy for the user to navigate through it and understand the characteristics of our products or services.