If you want to create a website for your business, be it an online store or a blog, it is important that you know the techniques necessary for your website to achieve success. SEO is one of them. Its function is exclusively intended to increase web traffic and obtain quality links. Currently SEO is the most demanded and innovative online marketing technique and it has become a necessity for any website . The goal of SEO is to improve the visibility of your website, so that search engines can read and navigate through it with ease.

With the adoption of SEO strategies, you can optimize your website correctly and take better advantage of exposure, thus getting more visitors. However, to carry out SEO practices it is necessary that you and your marketing professional have patience and perseverance, the results come over time. To get results as soon as possible, it is best to design the SEO plan at the same time that you create your website .

Here are 6 SEO tips that every web designer or developer should follow to improve the ranking of your website in search results:

1. Evaluate the extreme use of Flash and Javascript messages

Excessive use of embedded JavaScript or flash photos makes it difficult for search engine crawlers and browsers to understand and classify your website, which can lead to decreased visits.

Flash is the most attractive and addictive web design answer, but flash images are not SEO-friendly . Search engine crawlers cannot read the text in the Flash frame, they can only read plain HTML text.

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Whenever you use images on your web pages, describe them properly on the tag so that search engine crawlers can read the description and know what the images are for. Likewise, while using videos and podcasts, make sure to use the proper script so that they can read it.

2. Use keywords

The use of keywords plays a crucial role in SEO. Keywords allow crawlers to understand what your website is about and who your services are targeting . A good place to add a keyword is on the tag. Search engines display the tags as the title of your web page, you can also use the keywords in the website URL and in the header tags, this will help you get a good page ranking.

On the other hand, the excessive amount of keywords is considered spam and can have a negative impact on the ranking of your website. Make sure you maintain a 3-7% keyword density in the overall website content.

 3. Quality content

You can’t do SEO if your website doesn’t have quality content. It is very important to keep the page updated daily with new content and that it is attractive to your community, since search engine crawlers value more set types of content.

4. Create quality in the links

It is more important to have few and quality links than to have thousands of irrelevant and unnecessary links. The reputation of the web page of origin of the link is also plays an important role in the smooth progression of the page.

 5. Meta tags are important

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Meta-tags alone cannot make substantial changes to your website’s ranking, but when they are merged with another marketing phenomenon they can improve the visibility of your website. Search engines like Yahoo! and Bing still have meta tags. You can use them to briefly describe your website. This short note will be displayed when the website link is indexed in search results.

 6. Social Media Marketing

Social media marketing is the latest trend, it provides an opportunity to spread your voice to your community. Use various social media channels like Facebook, Twitter, Google+, LinkedIn, and Flickr to make it easier for you to reach your target audience. 4 out of 5 people in the world use various social media channels in their daily routine and the number is increasing.

By following SEO tactics you can make the most of the high productivity and profitability of your website. The world of SEO is in constant motion and development. If you want to stay in the best position in the ranking, the right option is to  hire someone whose job it is to focus solely on this role.