By keeping the framework up to date, you ensure that your social media efforts have an informative and engaging base from which to grow.
Social networks are here to stay.
So instead of turning your back on them and expecting everyone to behave, embrace emerging technology by creating a company-wide social media policy.
Do you want to know how to make a social media policy? Here are some simple steps to get started
1. Define the purpose of your social media policy
First, clarify the purpose of your organization and their individual needs. What risks, legal and otherwise, are involved?
Part of this effort is involving your staff in the decision-making process. You manage risk better as a team.
It brings together people directly affected by social media, as well as key decision-makers and an experienced social media lawyer.
2. Core values
Another consideration is your company’s unique set of core values. Every company is different when it comes to its own set of priorities.
This is where you can narrow down your business on social media, and discover how they influence nascent politics as a whole.
For example, if your business is service-oriented that prioritizes responsiveness, you may want to emphasize this in your draft social media policy.
3. When creating your social media policy, consider the legal ramifications
The legal ramifications are huge when it comes to the intersection between your business and social media.
You want to be very careful when it comes to the language that dictates what employees can and cannot say on their own social media platforms.
In this regard, you may want to consider creating dual social media policies.
One that dictates guidelines for employees while they are at work, and one that offers suggestions for employees in their off hours.
Again, be very careful when dealing with the latter.
Among the guidelines for addressing personal use of the Internet, define acceptable activity within the office.
Also decide whether employees should disclose their affiliation with your company when posting information about it.
4. Do your due diligence
Do your due diligence and research the myriad of federal labor laws that may apply to your social media policy.
5. Eliminate ambiguity in your social media policy
As you create your social media policy
, be sure to disambiguate roles.
Who will be the genius of Facebook? What about the Twitter expert?
Delineate these jobs ahead of time, so people don’t get confused about who is expected to do what.
Once your social media policy is complete, take the time to train your employees on what it contains.
Now is the time to make what you created relevant and engaging while understanding that it is likely to generate lively discussion.
That is more than good, is encouraged.
Get your employees involved and interact with the new policy, and discover that it might revitalize your company in a new way.