Custom alerts are notifications related to your account in Google Analytics, based on the conditions you have created.
For example, you can configure a custom alert when the number of sessions exceeds a certain number.
This lets you know if there is a sudden drastic increase in visits to your website, which could be due to hackers or spam traffic.
Being aware of this and other sudden changes to your website helps you fix any problems as quickly as possible.
These are the 4 personalized alerts in Google Analytics that every marketing team should create.
1. Personalized alerts – no website traffic
Create an alert to track zero visitors to your website.
When Google Analytics does not track website traffic, this usually means there is something wrong with the tracking code or with the Google Analytics account.
This could mean that the Google Analytics code has been removed, or that the WordPress plugin that you are using to set up Google Analytics tracking on your website needs to be updated.
To configure this personalized alert, in the administration section of your account in Google Analytics, click on Personalized alerts.
Then, create an alert name, select the respective view, the period (for example “Day”) and the email address or phone number to receive alerts.
Configure the following alert conditions:
- This applies to> All traffic.
- Warn me when> Sessions> Is less than 1.
2. Average page load time
Create a custom alert to track page load time.
If the load time in a day exceeds the average page load time , contact your IT team to see if there are any issues with your site or web host.
To create a custom alert for the average page load time, set the following conditions:
- This applies to> All traffic.
- Notify me when> Average page load time (seconds)> Is greater than> ___ (typically 3 seconds is used as the value).
3. Bounce rate of campaigns in Google Ads
You can also track spikes or drops in the bounce rate of your campaigns in Google Ads.
If you’ve made changes to your campaigns in Google Ads, use custom alerts to analyze whether the changes have had a positive or negative impact on the performance of your campaign.
To create a custom alert for the bounce rate of a campaign in Google Ads, set the following conditions:
- This applies to> Campaign; Condition> Matches the regular expression; For Value, enter the name of the campaign.
- Notify me when> Bounce rate; Condition>% increases by more than ____; for Value, enter a percentage (for example, 30%); Compared to> previous day.
4. Personalized alerts: referral traffic
Use custom alerts in Google Analytics to track a spike in referral traffic.
If there is an unknown increase in referral traffic, it is most likely spam traffic.
To create a custom alert when the number of sessions increases by more than 30% compared to the previous day, set these conditions:
- This applies to> Medium; Condition> Matches the regular expression; for Value, enter the reference.
- Notify me when> Sessions; Condition>% increased more than; for Value, enter a percentage (for example, 30%); Compared to> previous day.
Custom alerts are useful to warn you of any sudden or unwanted changes to your website, Google Analytics account, and paid campaigns.
Being aware of issues or unwanted changes to your website or campaigns will help you respond and address issues quickly.