Have you ever wondered what the most common mistakes are that companies make when they’re building a business website? I’m going to show you what they are and how you can avoid making them. It is very important that you have a good business plan before you begin any type of site building. Without a business website plan, you will be wasting time and possibly money on things that won’t get you what you want. Here are 3 common mistakes people make when building a business website.
The number one mistake is not having enough content. Most people that build sites do not put enough content into their site, but I suggest you don’t put anything at all in if you haven’t built a site before. If your site has no content, your visitors will leave and never come back. This is why you should include video and audio on your site. Visitors like to see what you have to say in your videos and audio, plus it makes your site more professional.
Another mistake is that many people include links in their site. However, the links in your website should be relevant to your page. If you have a video about xyz and you include a link to my in your website, search engines will not see it as a relevant link and it will be rejected by the search engines.
I know it seems obvious, but many people don’t build their site with content in mind. They build it with search engine optimization in mind. If you build your site with SEO in mind, you won’t need to worry about search engines seeing your site as a relevant link. Just keep building the site with content in mind, and your visitors will come to love you for it. If you want to optimize your site for the search engines, go right ahead, but don’t neglect to build your site with content in mind.
Another mistake that I see is trying to use Flash on a site that doesn’t support it. This can be a big mistake if you plan on putting video content on your site. Many times a person will see a video on your site, wonder what you are doing wrong and then they try again to build their site. You can still build a site with Flash, but you must know how to do it. There are many tutorials out there that show you the proper way of using Flash.
Another mistake is to put video content on a site that doesn’t allow it. Believe it or not, search engines will penalize sites that use flash on their site. It’s just the nature of the beast. The more video content on your site, the higher the chance that your site will get penalized.
A third mistake is not giving visitors enough information. Visitors don’t like to read text. They like to see images and graphics to help them understand what your site is all about. If you don’t give your visitors enough information, then they just go somewhere else. You need to provide plenty of information on your site so that visitors like yourself have no trouble understanding your site.
Don’t make these mistakes when you build your site. You need to be careful with your development process. You don’t want to end up having to start over because you didn’t do enough research. Make sure that you go through every step of the process before you try and you should be fine. If you follow the right steps though, then you shouldn’t have any issues building a great site that attracts visitors.