Web 2.0

They say there is no second chance to make a good first impression. That is why when we decide to hire the service of a web design agency, we must ensure that our site meets all the characteristics of a web 2.0 and be an excellent cover letter.

A web 2.0 is neither more nor less than a showcase, a platform where we present ourselves to our customers, our suppliers and the general public. For this reason, it is so important to get a custom web design that transmits exactly that corporate image that we want to give.

If you already have a header web page designer , the one with whom you always work and you already understand each other’s tastes and preferences, you have already gained a big step, because whether you want to start from scratch with the design, or if you want to do some redesign of the existing website, having a good “feeling” with the designer is essential to achieve good results.

In addition, there are many advantages of hiring a freelancer for projects, since he will know what you need as a brand, he will know how to guide you about how much a website costs and thus you will know better what you need.

If we have not yet clarified this whole matter for you, here is a fundamental list with the 10 elements of a web 2.0 page:

What are the characteristics of a web 2.0?

1. Adequate hosting

The hosting of your website is one of the most important things that you must take into account, since it will depend on it that your site works and is operational all day.

If you use WordPress and have doubts, this is our recommendation of the best hosting that you should consider (for its quality and price):

  • Webcompany .
  • Raiola .
  • Siteground .

2. Navigation is easy

Sometimes the beautiful undermines this, since when we want to differentiate ourselves, we look for a professional web design that is too elaborate, that is eye-catching, but may be difficult to navigate, when in reality what we want is for people to find what they want. you’re looking for in as few clicks as possible.

Another factor related to user experience is the search field. If your site has a lot of content and information, one of the characteristics of your web 2.0 will necessarily have to be a search box so that the user can easily find what they need and everything that is not visible.

3. A good headline

It is the first thing that users will see when entering, so it should include the logo or name of the site and, if possible, mention what is offered on the Web 2.0 site. Giving a clear description of our services or products never hurts.

4. Featured images and content

In the world of web design 2.0 we already know that images make up almost 100% and consumers, when purchasing a “non-tangible” product at that moment (unlike when they are buying in a store), need to have an idea as soon as possible. similar to reality as possible.

Therefore, use beautiful, striking images, but they are real and inspire confidence. However, let’s not forget the content, which must be attractive and current so that the reader has even more desire to know what your brand can offer.

If you want your content to stand out on your professional or corporate website, you should use bold yet easy-to-read typography, and highlight some parts that you want to stand out more than others.

5. Call-to-action buttons

Let’s not let the user guess what to do in each case, if he hesitates too much, he will end up leaving the page.

Many times, the user arrives at our professional website from another website, and does not go directly to the “home”. Let’s not let him feel lost and let’s guide him where we want. We must be very clear and specific in what we want the user to do.

6. Landing Pages

For those who still do not know what this is, it is a single page website that is accessed through a banner or other type of advertisement from some Internet portal.

Although it is not a strictly necessary web element, it is a fundamental tool for carrying out online campaigns and promotions, since they usually explain in more detail the service or product that is offered.

With tools like LeadPages you can create landing pages without the need to know programming. In addition, it has a very intuitive editor and more than 100 templates to choose the one that best suits your goal (get YouTube subscribers, download ebooks, create a sales letter to promote products, etc.).

7. User/customer reviews

It is always important to allocate a space in all professional web design, both to highlight user testimonials of our products or services, as well as to include company logos (if they are better known) that have trusted our services.

This provides a lot of credibility and corporate image, due to the confidence it generates in the user who does not yet know the brand and approaches the 2.0 website for the first time.

8. Contact information and social media buttons

This may seem obvious to some, but many times, when dealing with the characteristics of our corporate website, we overlook updating the contact information, which can cause us to lose many clients if when contacting with us they do not find a correct number or email.

And what about social networks, although we have already talked a lot about this, it is very important to include links to our Facebook or Twitter page (to mention the most popular ones). In addition, they must be updated profiles, since it is useless for the client to link to a Facebook whose last update dates from 3 months ago.

9. Responsive design

We would say that it is almost impossible for a company that wants to have a good reputation in the 2.0 field to manage without a responsive web design. Your professional website must be able to be viewed correctly on all devices (be it a tablet, a smartphone, a desktop PC, etc.).

Basically, we need to provide the user with a good browsing experience, wherever they are browsing from. Basic, don’t you think?

10. Take into account the SEO factor

At the same time that we care about having web design as it is attractive for the 2.0 generation, we must ensure that our website is created to favor its good SEO positioning.

For this, we will hire an SEO expert who knows how to guide us at this point, taking into account the domain name, the content, how it is distributed, etc.

If your website is up and running, you can guide yourself through these points and analyze them one by one. There are always things to improve, and that is the good thing about the Internet and the online world, that they serve as a guide to think if we are on the right track or what we should change.